If you’re thinking about hiring a PR agency or if you already work with a publicist, there are five truths you must accept about the way PR works today. Out with the old and in with the new, everything has changed.
If you want to appear in local, regional or even national news you must offer news about your company that’s actually worth covering. Here are five tips to make your company newsworthy. Not to mention, these tips will help you keep journalists from hitting the “delete” button on your next email pitch.
Whether you’re a brand doing your own PR, a PR freelancer, or starting your own PR agency, this one’s for you. So you’ve got a great media contact? Congrats. Now comes the hard part – holding onto it.
Entrepreneurs, startups and small businesses have unique needs when it comes to managing PR efforts. When it comes to outsourcing your public relations activities, you have more options than you probably think. In-house, freelancer, boutique agencies, firms … But which type of PR team is the best for your business?
Let’s talk about great expectations. So you’re thinking about PR?…
When you first think of PR, what comes to mind…
If there’s one piece of business advice I can’t ever stress enough, it’s simply to be – nice. People like nice people. People like to work with nice people. People like to help nice people. People do not, however, like or want to go out of their way to help someone who is mean, difficult or otherwise personality-deficient. Seems pretty simple. So why, in business, aren’t more people nicer? Probably because “nice” is typically associated with “pushover,” “not taken seriously” and “won’t get very far.” Read more. Visit www.YFSentrepreneur.com
In short, the secret to a successful business is to stick with what you’re good at [whatever that may be] and delegate the rest. Trying to take on every component of your business will stretch you too thin and prohibit you from moving forward.
This is coming from the girl who resisted. And resisted….
I often get asked by potential clients if I offer a payment structure known as “pay per placement.” The simple answer is: No. And here’s why.