Will up-and-comer Slingjot join the ranks of its popular predecessors?
By sharing useful content (not a sales pitch) you can engage current and potential customers. Here are a four proven ways to share your expertise and increase your brand’s visibility.
In today’s economy, the proposition of a new-age model could prove to be a daunting task. However, a comprehensive business model for today’s entrepreneurs could be utopian.
As the global business world, despite bursts of positivity, continues to find its footing on shaky economic ground, new trends continue to emerge. Here are four major trends, across industries, that every CEO must know.
Cultural differences are a common point of inference for people all over the world. In business, learn the best way to prevent cultural clashes.
These days, the term and title ‘Consultant’ is used far and wide. Post recession, many professionals found themselves out of a job and have taken up Consulting projects. Based on their previous work experience and professionalism, many nouveau consultants are offering small companies, expertise at a fraction of the cost.
Self-improvement is an ever-present concept that is on the mind of most entrepreneurs these days. Nowadays, it is about improving not just one aspect of an individual, but to improve as one whole entity. It is self-packaging …
Ever wondered how to qualitatively measure your brand performance? Strategic companies use both, integrated and standalone social media platforms, to track and improve brand performance.
Brand loyalty, is a marketing concept that defines a consumer’s…
The phenomenal growth of technology and connectivity across the globe has added a new and unusual dimension, to traditional marketing and brand management principles. I’m referring to the growth of the Internet as a virtual communications hub. The Internet transcends geographical, cultural and social barriers …