Every business wants more sales, it’s as simple as that. Yet the million-dollar question is, “How do we get there?” Demand generation is the answer.
Category: Marketing & Sales
Small business marketing uncovers the latest trends, cutting edge tools and perspectives to help entreprneurs integrate marketing plans, enhance sales efforts and make those marketing dollars work harder.
If you’re consistent with both your content and testing, you’ll see conversions go up, and you’ll become an authority in your niche along the way.
To generate inbound sales you align sales efforts with the way prospects want to buy. People don’t like being sold to.
When it comes to website analytics, consider the areas you want to improve and then take the time to measure and track your progress on a monthly basis.
There was a time when a company’s brand meant everything. But with the explosion of social media over the past decade, real-time networking has brought personal brands to the forefront.
One of the most important things you can do before you implement a marketing strategy is to really understand your brand goals. This simple 6-step process will help you gain clarity on your brand goals.
In I Feel Pretty Amy Schumer goes from insecure girl-next-door to über confident power woman. But is her winner-takes-all mindset accessible and attainable when it comes to the way you market and brand your business? Absolutely!
Here are a few fun, engaging and insightful exercises you and your team can do today to help define your brand. Don’t be shy — let your creative juices flow!
There’s an old business adage that states, “Nothing happens until a sale is made!” This is true. You must sell … it is that simple.
Often, the first sign you need a rebrand the fact that the thought of a rebrand even crosses your mind.