When it comes to PR, many startups and small businesses don’t have deep pockets. But brand recognition can be achieved without spending thousands.
Category: Marketing & Sales
Small business marketing uncovers the latest trends, cutting edge tools and perspectives to help entreprneurs integrate marketing plans, enhance sales efforts and make those marketing dollars work harder.
If you’re preparing to hatch a business, don’t wait until after you launch to get the word out. Make your splash today by taking a DIY approach to PR.
What makes brands successful? Relationships. But they’re not made overnight. In order to build strong relationships, brands need to tell their story.
From new bells and whistles launched by social networks to changes in customer needs, there’s a lot to review before you put pen to paper.
Social media is here to stay, and it’s a valuable tool if you know how to integrate it into your overall marketing and branding strategy.
You’re no doubt already posting something online, so you’ve already begun your branding journey—congrats! Now it’s time to make your efforts more intentional and focused.
Nielsen has released their Millennials on Millennials report, its latest report on the largest generational group in the U.S. Here’s a look at key takeaways from the report and what brands need to know.
Being right and getting hired are not always the same thing. If you spend a lot of time proving your point to prospective clients it’s an unproductive uphill slog.
How well do you know your audience? The better you know your customer, the easier it is to implement a successful marketing strategy and connect directly.
Need to boost online sales? These 6 tips are proven strategies designed to increase your website conversion rate and overall customer experience.