If your website engagement down, then it is time to focus on user interaction to provide value through your online presence.
Running a digital marketing campaign is a demanding process. You need to be sure that every campaign you run is worth the effort.
By considering these key performance indicators, you can better measure your site’s impact and help you to build better relationships with customers through a more effective and engaging website.
Business metrics are important measures of company processes, and unlike gut-feeling can be both quantifiable and meaningful.
Startups across industries will need to evaluate their plans to see if they’re positioned to capitalize on these trends.
We hear a lot about big data these days, but what about small data?
Here are eight simple tips to optimize the design of your company website and improve conversion rates.
For many small business owners, analytics — measurement and tracking of metrics — is considered the “ugly duckling” of marketing.
Here are five ways in which using big data can create value for your company and your consumers.