When you present your business to the world, do what the big guys can’t: Be more like an Airbnb rental. In other words, help people trust and connect with you on a human level.
When I first started my coaching practice a little over three years ago, I’ll admit that I was more concerned with the number of people who signed up for my email list than with connecting deeply with prospective clients.
Trust is an important part of doing business. What customer is going to do business with a company they don’t even trust?