Experts are the people who look like experts. And given that experts can charge higher fees and attract better clients – it’s time to become one.
Tagged: brand positioning
With what brief time I’m given, I choose to make the most of each day. It’s this focus that has gotten me through many challenges and helped those around me to remain on a positive course.
Multiple passions can cloud your clarity. Not being able to just choose one thing to do with your life can be really frustrating and painful. Both for your psyche and for your bottom line.
While new businesses should define the brand image they want, they need to focus on positioning themselves in the marketplace first.
To craft an outstanding brand and thriving business, you have to be strategic when it comes to differentiation.
Before you think about diluting your brand offering or price in order to serve everyone and anyone, here are five strategies you can use to attract the right customers.
Without a strong brand proposition and identity, even the most extravagant marketing campaign will be powerless.
Here’s a look at brand terminology every entrepreneur should become familiar with.
Many startups fail to reach their potential because they don’t take the time to fully understand and communicate their brand.
Here are three simple reasons why you should sing your competitors’ praises to improve your company’s market position and brand.