Here’s a look at brand terminology every entrepreneur should become familiar with.
Here are six winning strategies to use if you’re seeking to position your brand as an industry leader.
So, what am I asking you to do? Look, but don’t touch? Yup. And one more thing …
Running your online business is an exercise in building your brand name and here’s how to get started.
Brilliant marketing doesn’t just inform customers—it taps into consumer insights and speaks as a brand. This is why marketing is so important, and when done correctly, brand loyalty can be established along with brand preference.
Take a closer look at Victoria’s Secret. Their success has more to do with what’s underneath – a brilliant marketing strategy, that is.
If you listen to content marketing advocates, they say it is the most effective “white hat” (i.e., ethical) method of drawing visitors to your company website. It is argued that …
Effective packaging design is a key factor that determines whether or not your product will fly off shelves and convert into sales.
When you want to capture market share and repeat customers on a tight budget it’s tempting to overlook branding as an expensive, non-essential marketing tool. But that would be a huge mistake!
Nowadays, everyone is talking about thought leadership. It is often presented as a marketing campaign or a status that can be achieved in a few simple steps.