Take a closer look at Victoria’s Secret. Their success has more to do with what’s underneath – a brilliant marketing strategy, that is.
If you listen to content marketing advocates, they say it is the most effective “white hat” (i.e., ethical) method of drawing visitors to your company website. It is argued that …
Effective packaging design is a key factor that determines whether or not your product will fly off shelves and convert into sales.
When you want to capture market share and repeat customers on a tight budget it’s tempting to overlook branding as an expensive, non-essential marketing tool. But that would be a huge mistake!
Nowadays, everyone is talking about thought leadership. It is often presented as a marketing campaign or a status that can be achieved in a few simple steps.
If you are ready to create a strong brand, or transform and revitalize an established brand, here’s a look at 15 must-read articles to help you along the way.
Here’s a look at seven things you need to start communicating today.
What would you do if during your shopping experience the store’s floor suddenly disappeared?
Many people assume that confidence is something you’re born with, when in fact, it is something that every one of us has to acquire throughout our life.
Initially, hashtags may seem like an insignificant part of a brand’s marketing plan, but think again.