Millennials love to optimize their lifestyle and engage in powerful experiences–they live for it. Any brand that can embrace their way of being, become a part of it, and help them enhance it, will firmly set itself up for success.
When you present your business to the world, do what the big guys can’t: Be more like an Airbnb rental. In other words, help people trust and connect with you on a human level.
Regardless of the type of business you own, online marketing is likely a large huge piece of the puzzle. Here are four marketing strategies that should be the focus of your attention.
Video is a dominant medium right now and it will continue its massive growth in the future. Here are three reasons why a strong video presence makes sense for brands moving forward.
What makes brands successful? Relationships. But they’re not made overnight. In order to build strong relationships, brands need to tell their story.
You’re no doubt already posting something online, so you’ve already begun your branding journey—congrats! Now it’s time to make your efforts more intentional and focused.
If you want to create a highly engaged community to support you and your work at every turn, take a few lessons from Glennon’s playbook.
Having participated in the launch of numerous startups, I’ve seen many founders spend too much on marketing. Here’s how to make your budget work smarter.
Branding is fluid. You can’t set it and forget it. Monitor your brand strategies to determine what works and delivers results.
We asked 10 entrepreneurs to share how they get people to “know, like and trust” their businesses. Here’s what they had to say.