Often, the strongest brand is the one that fully understands itself, identifies its unique selling proposition (USP), and brings it to bear in all of its marketing efforts.
Here’s a look at some important psychological factors to keep in mind when crafting marketing and brand strategies.
Interestingly enough, your brand story is only as compelling as the legal framework used to hold it all up.
Nearly all of these blogging best practices can be put in place with little to no money; just your time, effort and expertise is required.
As a business leader or small business owner, what shows up in your search results affects your bottom line. Although you can’t completely control your digital footprint, you can positively impact your online presence.
As an entrepreneur, or business leader, your personal brand will affect the audience that you’re hoping to influence. This is life in the digital age.
Becoming an industry authority is the highest goal in branding. This means becoming the #1 trusted source for your ideal customers.
A business with an exceptional brand will resonate with its customers and connect with them on a personal level. Here’s a look at five brand rules to keep in mind.
The moment you decide to build a brand, you have also decided to have a platform.
Here’s a look at 9 ways you can communicate your brand identity through useful promotional items.