If you want to be perceived as more than a commodity, incorporate these brand factors as a part of your logo development and strengthen your brand appeal.
Ready to build your online presence? Be sure to follow each of these steps and implement them into your new or existing business or brand today.
Brands that stand out don’t just shout “We are the best!” or focus on their ROI. Rather, they tell a brand story that sparks an emotional connection.
Investors need to reconsider the level of brand-building effort needed to give startups the best chance to reach their full value potential.
There was a time when a company’s brand meant everything. But with the explosion of social media over the past decade, real-time networking has brought personal brands to the forefront.
One of the most important things you can do before you implement a marketing strategy is to really understand your brand goals. This simple 6-step process will help you gain clarity on your brand goals.
In I Feel Pretty Amy Schumer goes from insecure girl-next-door to über confident power woman. But is her winner-takes-all mindset accessible and attainable when it comes to the way you market and brand your business? Absolutely!
When some entrepreneurs think of self-promotion they consider it to be an ego-serving, distracting waste of time. However, every business owner needs to to promote themselves in order to increase brand awareness and reach new clients.
Here are a few fun, engaging and insightful exercises you and your team can do today to help define your brand. Don’t be shy — let your creative juices flow!
Often, the first sign you need a rebrand the fact that the thought of a rebrand even crosses your mind.