Brands that stand out don’t just shout “We are the best!” or focus on their ROI. Rather, they tell a brand story that sparks an emotional connection.
Investors need to reconsider the level of brand-building effort needed to give startups the best chance to reach their full value potential.
There was a time when a company’s brand meant everything. But with the explosion of social media over the past decade, real-time networking has brought personal brands to the forefront.
One of the most important things you can do before you implement a marketing strategy is to really understand your brand goals. This simple 6-step process will help you gain clarity on your brand goals.
In I Feel Pretty Amy Schumer goes from insecure girl-next-door to über confident power woman. But is her winner-takes-all mindset accessible and attainable when it comes to the way you market and brand your business? Absolutely!
When some entrepreneurs think of self-promotion they consider it to be an ego-serving, distracting waste of time. However, every business owner needs to to promote themselves in order to increase brand awareness and reach new clients.
Here are a few fun, engaging and insightful exercises you and your team can do today to help define your brand. Don’t be shy — let your creative juices flow!
Often, the first sign you need a rebrand the fact that the thought of a rebrand even crosses your mind.
Millennials love to optimize their lifestyle and engage in powerful experiences–they live for it. Any brand that can embrace their way of being, become a part of it, and help them enhance it, will firmly set itself up for success.
When you present your business to the world, do what the big guys can’t: Be more like an Airbnb rental. In other words, help people trust and connect with you on a human level.