Before you start blindly selling to the wrong people (and end up miserable and broke), take a moment and embark on this customer journey.
Tagged: buyer personas
Creating customer journey maps is one of the hottest trends in user-focused marketing today. Understanding how to use them allows businesses to maximize product potential by informing intelligent web design that interprets, predicts, and aligns web properties with the needs and desires of their user base.
Apparently, this is a mistake a lot of new entrepreneurs make, and of course it’s hard when you don’t have the experience to know what you will like (and not like) doing.
These three steps will help you build a detailed view of the people who engage with your brand. Knowing your audience like this is key to building a successful marketing strategy that appeals to the right people and addresses their needs.
How do you ensure your messages are received and that those messages lead to conversions?