The Lean Startup method lets you answer the important question: “Should it be built?” instead of “Can it be built?”
Tagged: customer validation
Here are four DIY marketing research tips for self-employed and bootstrapped entrepreneurs.
Here’s an inside look at our first-hand experience launching an app and applying the validated learning principle.
Here are five tips for selecting a market for your startup.
Here are two sure-fire ways to understand what customers really want, what’s lacking in your offering and what features can meet those needs.
Have you ever participated in a focus group? If so, they possibly lured you in with the promise of Laffy Taffy, or a few bucks, and now you’re trapped. Here are six ways to improve your next focus group, and not a single one of them involves Laffy Taffy.