Online fashion sales are increasing. “With retail e-commerce sales worldwide expected to reach just over four trillion U.S. dollars in 2020, the global e-commerce industry appears to show no signs of slowing down.”
Tagged: fashion designer
You can probably name a dozen brands that have carved a niche for themselves by cultivating a unique brand identity, but have you ever wondered how they did it?
Here are 10 of the most common mistakes I have watched fashion entrepreneurs make again and again.
It is very possible to launch a clothing line that is commercially successful, but you’ll find success harder to come by if you don’t get the important things right.
Designing dreams is an undertaking that many fashion connoisseurs embark upon. However, few learn to identify opportunities and move forward to exploit them successfully.
The 2006 hit movie, The Devil Wears Prada, unveiled the sought-after life of fashion industry insiders. Set in the hustle and bustle of New York, a naive young woman [Andrea] scores a job as the assistant to one of the city’s biggest magazine editors, the ruthless and cynical Miranda Priestly. In a memorable Paris scene, Priestly – played by Meryl Streep, says to Andrea, “People think success just happens to you. It doesn’t. You want this life, the decision is yours.” And while many aspiring fashionistas and designers have decided to set their eyes on the pages of Vogue, WWD and other notable Beauty & Fashion magazines – it takes more than creativity to become an industry leader.