Anybody can use Facebook advertising and generate business from it. It’s simply about learning how to do it, and taking the time to master the craft.
Tagged: ideal customers
Being right and getting hired are not always the same thing. If you spend a lot of time proving your point to prospective clients it’s an unproductive uphill slog.
These days, everyone from marketers and entrepreneurs to VCs need to know what makes their audience tick; what they want, and how they look for it.
Startups are natural early adopters, and it makes sense that they’d fuel other startups’ growth. But with a potential correction in venture funding looming, it’s vital that we be thoughtful about who our customers are.
The first question I ask when I’m meeting with a new client is, Who is your target audience?” More often than not the response is: “We want to reach everyone!”
Apparently, this is a mistake a lot of new entrepreneurs make, and of course it’s hard when you don’t have the experience to know what you will like (and not like) doing.
These three steps will help you build a detailed view of the people who engage with your brand. Knowing your audience like this is key to building a successful marketing strategy that appeals to the right people and addresses their needs.
I probably shouldn’t admit this, but it’s a fact: My personal brand popularity peaked in mid-1983. While I like to think of myself as an optimist, I doubt it will ever reach such heights again.
Once the perpetually aggrieved customer has latched on to you and begun their demands, it’s time to step away and get back to the business of serving those who appreciate and value your contributions.