Things can get messy. The relationships you have so carefully and lovingly cultivated with people can irreparably implode. We did it anyway.
Tagged: joint ventures
Strategic partnerships are often an ideal way to build brand traction, expand your customer base, access resources, and stimulate revenue growth.
In business, your greatest assets are often found in the relationships you’ve developed with other people: your clients, your peers, and those lofty influencers (who are normal people, after all).
If you’re a small business owner not benefiting from strategic partnerships, you should start thinking about how you can develop them.
Once you’ve found your perfect strategic partner, it’s important that each brand is on the same page – literally.
Do you have a business goal that is bigger than you and your company? A strategic alliance could be a good way to get you there.
Here are six tips to turn great expectations into a successful business partnership.
The next time opportunity knocks, before you say “Yes” or emphatically exclaim “No,” measure up the prospect to this 3 point test.