The Snuggie, Airbnb, Soylent and even Donald Trump arguably have something in common: epic timing. When it comes to PR, here’s how to ace yours.
Tagged: media coverage
When it comes to PR, I have only ever been my own publicist. I see no reason to go backwards and use outdated PR tactics.
As solopreneurs, we all dream about the big hit, the media coverage “home run” that will open all the right doors once and for all.
After you have considered these things, you’ll have a clearer idea about which press interviews are in the best interest of your business.
Outside of the operational reasons for pursuing investment (e.g., infrastructure, R&D, hiring, etc.), one of the things that rarely gets discussed are the signals associated with taking investment.
In order to grow, most entrepreneurs need to invest in PR – though, it doesn’t necessarily have to be a financial investment that comes with hiring an outside firm or consultant.
Many small business owners primarily consider PR activities to gain media coverage and grow their business. However, it needs to be a part of a much bigger marketing plan.