Millennials love to optimize their lifestyle and engage in powerful experiences–they live for it. Any brand that can embrace their way of being, become a part of it, and help them enhance it, will firmly set itself up for success.
Nielsen has released their Millennials on Millennials report, its latest report on the largest generational group in the U.S. Here’s a look at key takeaways from the report and what brands need to know.
Today’s millennials are willing to trade up a cubicle for a garage or a kitchen table if it means being in charge of their own destiny.
Simon Sinek suggests to Millennials: “too many companies you will work for are not built to take care of you. Until that changes, please take care of each other.”
Do you have what it takes to keep Millennials engaged and happy in the workplace?
In recent years, millennials have been subjected to frequent rants in the mainstream media. A quick search on Google will yield numerous queries on negative millennial stereotypes.
Millennials have a more updated career vision, and have largely thrown out the 9 to 5 playbook.
Social responsibility is more than a company’s marketing strategy — it’s quickly becoming a way to retain millennial employees as well.
If a company requires employees to check their individuality at the door, they also will likely see millennials checking out entirely.
Notice the countless female entrepreneurs, fashion bloggers, business leaders, and glossy websites geared towards women in the high-stakes startup space?