Gain more media exposure with inbound PR media strategies that will keep your small business top of mind with your audience.
PR agencies can’t keep “selling” the old-school way. The author of Inbound PR explains how PR professionals can start making the shift.
Summer is not the time to sit on the sidelines. No matter the time of year, there are always opportunities to keep public relations a priority.
While it may not be ideal to spend a lot of money on a monthly retainer required by a fancy PR firm, you can do public relations yourself, for free.
When it comes to PR, many startups and small businesses don’t have deep pockets. But brand recognition can be achieved without spending thousands.
If you’re preparing to hatch a business, don’t wait until after you launch to get the word out. Make your splash today by taking a DIY approach to PR.
The PR landscape has changed drastically. Here’s an inside look at the current state of the PR industry, trends, and the future scope.
Today, PR and SEO are two sides of the same coin. One depends on the other to spread content, drive branding, and of course, keep Google happy.
The Snuggie, Airbnb, Soylent and even Donald Trump arguably have something in common: epic timing. When it comes to PR, here’s how to ace yours.
When it comes to PR, I have only ever been my own publicist. I see no reason to go backwards and use outdated PR tactics.