Today, PR and SEO are two sides of the same coin. One depends on the other to spread content, drive branding, and of course, keep Google happy.
The Snuggie, Airbnb, Soylent and even Donald Trump arguably have something in common: epic timing. When it comes to PR, here’s how to ace yours.
When it comes to PR, I have only ever been my own publicist. I see no reason to go backwards and use outdated PR tactics.
Years ago I was asked, “What is PR?” At the time,…
As solopreneurs, we all dream about the big hit, the media coverage “home run” that will open all the right doors once and for all.
Every day presents countless opportunities to make an impression on someone who can help grow your business.
Here’s a user-friendly field guide that takes the mystery out of the PR measurement process by pointing to some tangible outcomes of a successful PR strategy.
It might be a dog-eat-dog world out there, but a little kindness can go a long way. Dave McClure is living proof that it’s possible to be yourself and be successful.
Often PR is an afterthought in the startup world. By the time a new business realizes they need PR or marketing help, it’s too late.
Have you ever heard someone say, “PR is the same thing as advertising. It is a one-off thing and does not have any impact on the growth of my business.”