A well-crafted release can do wonders for both a newly launched initiative and an established company. You simply need to know where to start.
While both disciplines entail communicating a story, they are different and commonly confused as being one and the same.
So, what is actually required in order to create a great PR experience for all parties involved?
Whatever PR approach you take to get the word out, there are a few guidelines you should keep in mind.
Here are five lessons I learned about hustling and marketing a product during the holiday season.
Observe these basic and fundamental rules to avoid common PR sins.
By following a few PR guidelines from the get-go you can easily conduct media outreach like a pro.