Issuing press releases can create a number of substantial benefits for your business. The most obvious is this …
Every solid PR plan starts with a cohesive strategy. It is important to allocate resources for a cross-channel strategy that aligns with your overall business objectives.
Let’s rise above the noise and be realistic here … One week you love Uber. The next week you hate them. Both weeks Uber got paid.
Here’s a look at 6 key things I’ve learned after successfully pitching my own company for guest blogs, podcast interviews and web shows.
In 2001 my co-founder and I developed our first product,…
You probably don’t have time to read dozens of media kits so I did the grunt work for you and came up with a comprehensive list of tips for creating an effective media kit.
Many small business owners primarily consider PR activities to gain media coverage and grow their business. However, it needs to be a part of a much bigger marketing plan.
Everyone wants to be on TV, but not everyone knows how to position themselves as an expert in order to get booked.
A well-crafted release can do wonders for both a newly launched initiative and an established company. You simply need to know where to start.
While both disciplines entail communicating a story, they are different and commonly confused as being one and the same.