Market your product in a way that a B2B customer not only considers it the only logical choice, but also sticks to their decision in the future.
Tagged: product development
Many people told us it couldn’t be done: inventing, creating and shipping an award-winning product in seven months – especially with only $100,000 in initial funds.
When your 16-year-old son inquires on the availability of an old couch in the basement, you know you’re in trouble.
What differentiates those who do have the bones of an inventor from us regular people? See if you’ve got what it takes to invent.
When we talk about product-market fit, it’s not just this ever elusive mix of favorable market conditions and the right audience.
When your primary business interest has a bad month, passive income very well may save your company from financial ruin.
Irrespective of what you are building, I urge you to embrace the subtleties of your motivations to create. Not just the subtleties of product creation.
Launching a startup is like “jumping off a cliff and building a plane on the way down” (Reid Hoffman). How on earth do you know when you’ve got enough lift to pull up?
Here’s a look at ten reasons why outsourcing overseas may do more damage to your brand than you expect.
Pricing your product isn’t easy, but the simple acknowledgement of this truth is the first step toward finding a price that works.