Many small business owners primarily consider PR activities to gain media coverage and grow their business. However, it needs to be a part of a much bigger marketing plan.
Tagged: public relations
Everyone wants to be on TV, but not everyone knows how to position themselves as an expert in order to get booked.
A well-crafted release can do wonders for both a newly launched initiative and an established company. You simply need to know where to start.
Here are five ways you can protect your business from social media backlash, when faced with a potential PR crisis:
While both disciplines entail communicating a story, they are different and commonly confused as being one and the same.
So, what is actually required in order to create a great PR experience for all parties involved?
Whatever PR approach you take to get the word out, there are a few guidelines you should keep in mind.
Here are five lessons I learned about hustling and marketing a product during the holiday season.
In the days ahead, valuable content is the new SEO currency.
Here are five reasons why every PR pitch needs accompanying online video.