Years ago I was asked, “What is PR?” At the time,…
Tagged: public relations
As solopreneurs, we all dream about the big hit, the media coverage “home run” that will open all the right doors once and for all.
Every day presents countless opportunities to make an impression on someone who can help grow your business.
Often PR is an afterthought in the startup world. By the time a new business realizes they need PR or marketing help, it’s too late.
Have you ever heard someone say, “PR is the same thing as advertising. It is a one-off thing and does not have any impact on the growth of my business.”
After you have considered these things, you’ll have a clearer idea about which press interviews are in the best interest of your business.
All businesses can benefit from good PR. A well-developed press release has the potential to garner the attention of your company’s target audience.
An obvious solution to making PR more cost-effective is to do it yourself, also known as DIY, initially. So, what’s the best way to start? Like Santa, of course!
How do you get through the media gatekeepers to share your story with the world? To pitch the media and get coverage, avoid these five DIY PR mistakes.
When you work for yourself and you’re just starting out, it is often up to you to market your business and get it “out there”.