Partnership deals are a key strategic advantage for startups and small businesses. However, not all deals are created equal.
Tagged: strategic alliances
In business, your greatest assets are often found in the relationships you’ve developed with other people: your clients, your peers, and those lofty influencers (who are normal people, after all).
Once you’ve found your perfect strategic partner, it’s important that each brand is on the same page – literally.
In business, relationships and reciprocity go far. A small act of kindness, referral, etc. can offer rewards that are exponentially more valuable than the effort entailed.
Do you have a business goal that is bigger than you and your company? A strategic alliance could be a good way to get you there.