6. Who are you and what you do?
Incomplete business information is a non-negotiable. If an active searcher inadvertently lands on your company’s Facebook page – he or she would rather not hunt for information about who your company is and what you do. Make it plain.
7. Say something … anything.
If someone stumbles upon your Facebook Page and starts to hear crickets chirping and tumbleweed blowing across their screens … that’s not a good thing. Develop a conversation and ask questions to spark engagement on a regular basis. Better yet, link social feeds to your wall and keep your page fresh with content.
8. Don’t forget to reward faithful fans.
Everyone likes perks. Some of the best examples are of companies that reward their fans regularly. Not only do customers feel like they have received something exclusive – it will help your company drum up sales on a consistent basis. Use free online apps like Wildfire to run different types of promotions, including photo, video, quiz, trivia and more. Cook up an exclusive deal for Facebook fans and reap the rewards.
9. Facebook shouldn’t replace your website.
From time to time I see entrepreneurs using their Facebook page as their website. With all of the free website tools and landing page applications available today, there really is no excuse not to have a professional website. Want press coverage? Media outlets are not likely to link to your Facebook page. Do you need buyers? Since Facebook is not designed to be a primary content development tool, good luck finding your business in a search engine. If you want to be taken seriously, take the time and energy to develop your web presence outside of your Facebook business page.
10. Find an effective frequency and stick to it.
Champion your brand, but don’t post every 15 minutes and cause a traffic jam on news feeds. There’s a lot to be said for moderation when it comes to marketing messages. In advertising, there’s the idea of effective frequency. It’s the number of times someone must be exposed to your message before a response is made and before exposure is considered wasteful. Test and refine your approach — view your Facebook insights to find your message frequency sweet spot.
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