3. Cyberstalk complimentary businesses.
Find and reach out to businesses that target your ideal customer and stalk their press page. Check out what publications have featured them, who’s been reviewing them, etc. Contact those media outlets and pitch your company.
Or if a well-known journalist just wrote an article on your industry, but left you out, introduce yourself and let them know that you’d love to be included as a source in the future, the next time they write about your industry.
4. Ban together.
Once you’ve taken action on #3, connect with those same companies that you met while politely cyberstalking. Assuming they’re not all your competitors, you should be able to brainstorm ways to cross promote each other’s brands, that is mutually beneficial.
5. Giveaway the good stuff … for free.
Reveal one of your best kept success secrets online. Good content is the easiest way to increase name recognition and incite others to spread the word about your awesomeness. If you truly develop remarkable and fresh content then it will get people buzzing about you and your company. Post content on your company blog and offer it to other news and media outlets as a guest contribution.
Photo Credit: viistories.com
[frame_left src=”https://yfsmagazine.com/wp-content/uploads/2011/10/Lea.png”] Lea Richards[/frame_left]
Lea Richards is the founder and owner of Pig of the Month BBQ, a nationwide mail order barbecue company. Founded in 2010 as a bootstrapped venture, she quickly learned how to leverage her marketing and PR savvy to grow her business on the cheap. She now shares this knowledge with other entrepreneurs around the country. She has been mentioned in the New York Times, Food & Wine Magazine, Food Network Magazine, Thrillist, and Good Morning America among others.
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