Small Business PR Tips: How to Create an Online Newsroom

Here are eight essential basics that your company’s online newsroom should contain.

5. Media Contacts: A journalist isn’t going to hunt for a way to get in contact with you. Make it simple for the media to access telephone numbers and emails of the proper point of contact for press inquiries.

6. Logos, Images and Multimedia: If you’re goal is to build a professional and respected brand and leverage your messages in the media it is essential that you have high-resolution logos, images and assets (ie. testimonials, videos, links to social media accounts, etc.) available.

A blurry, small photo of you at a nightclub with your friends cropped out will not suffice. Invest in yourself and your business — hire a photographer for a 1-hour shoot, crowdsource logo design and have product or service shots available. Most reputable outlets won’t run a photo of you in your bathrobe.

7. In the News: Show off your goods. If you’ve already received press, create an area in your online newsroom that includes press logos, multimedia, executive leadership quotes and links to company features.

8. RSS Feeds: Let the news media stay informed on the latest from your company via real simple syndication (RSS). Give them timely news and information on your products and services by opt-in RSS feed subscription RSS feed. It’s free and easy.

Here are five examples of simple and effective online newsrooms:

1. Apple Inc. Newsroom

2. General Electric Newsroom

3. Starbucks Newsroom

4. Facebook Newsroom

5. Spotify Newsroom

Use your online newsroom to tell a compelling and timely story and equip members of the media with everything they need to write an engaging article that will generate public interest.

Ultimately, if you don’t create buzz about your company – no one else will. With a solid online newsroom in place you’ll provide turn-key information to the news media and standout above the competition.

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Photo Credit: Zara Kids


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