Multimedia Marketing: How to Plan, Produce and Promote Your Company Video

Online video is a great way to position your company online and increase engagement with your brand. Here's how to get started.

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That’s a Wrap!

Now that your video is completed you can maximize its use in several ways.

1. Search engine optimization (SEO). Optimize your video content for search engine’s by using search-friendly URLS,  video descriptions and tags.

2. Linking. Make sure the video links to your website and has your email, phone number or social network links. You also want to link to your video in marketing materials.

3. Social media. You will want to post your new company video to Facebook, Twitter, Google Plus, LinkedIn, etc. Consider using a social media dashboard like Hootsuite, to track and schedule your social media messages. You can use predefined keyword streams to respond to customer feedback or use it to find new clients and respond to them directly.

4. Networking. Are you involved in a niche online community for your industry? Link the video from your professional online networks. Staying active and becoming an influencer in one or two of these niche sites is always better than having empty profiles in all of them.

Prepared clients usually end up being the happiest clients. Give your small business the gift of online video. Happy shooting!

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Photo Credit: Canon

Katrina Diamond is the Director of Marketing for ProductionHUB.com, an online marketplace for broadcast TV, motion picture, pro video, live event, corporate and digital media production. She is responsible for marketing strategies and tactics, media relations, advertising, brand management, social media efforts and assists in business development initiatives.


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