Sales Promotions Tied to Natural Disasters, Tasteless: 3 Companies That Got it Right, Instead

Whether or not you agree with sales promotions like the 'Sandy Sale' or believe it was a marketing fail, here are three examples of companies that actually got...

3. AHAlife, @AHAlife

AHAlife.com, a discovery shopping destination for luxury lifestyle products, curated by influential tastemakers took the higher road with announced plans to give back, despite of what they’ve lost during the superstorm.

AHAlife Founder and CEO, Shauna Mei shared, that from October 31st to November 4th the company planned to donate 15% of sales to Team Rubicon – a disaster relief group that arrives first during humanitarian disasters.

Hurricane Sandy Update & Relief Efforts


Did your company get it right? Let us know about it in the comments section below.

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Photo: Mango


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