HootSuite CEO, Ryan Holmes Shares Four Ways to Build a World-Class Brand

Focus on four specific areas to go from a startup to a successful international brand.

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An easy way to foster your company culture is by publishing pictures, videos, interviews, blogs or any other media content that illustrates your company’s attitude. In the past, it was common to see staged professional photos, or meet fellow employees at annual company picnics. Times have changed, and so should your branding strategy.

Use social media outlets to send out “company love” to the world. Start a Pinterest board of inspiration, mock-up a Facebook Page — anything that shows you’re more than just business. As a result, your company’s fans can actively engage with your company and fall in love with your brand.

4. Thought Leadership

Start to communicate your ideas and position your business as a thought leader.

This isn’t an easy task, and it just doesn’t happen by tweeting witty phrases from time to time. Stay current on industry trends, create white papers, develop case studies, and speak at conferences to turn the conversation towards your company. Become an influencer and a source of rich information.

Building a world-class brand is one of the toughest challenges for any entrepreneur. It’s a never-ending race to the top, but if you stay focused and diligent in your efforts, settling for nothing short of perfection, your company brand will reflect exactly that.

Connect with Ryan on Twitter.

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Photo: Ryan Holmes

HootSuite’s energetic CEO, Ryan Holmes, is the Founder of Invoke Media, a full-service digital agency specializing in social media, web and mobile products and services — creator of the successful social media dashboard. He has been active in all aspects of HootSuite’s operations, focusing on strategy, business, product development, as well as technical and social networking trends.



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