“In an uncertain economy, America’s small businesses have remained a beacon—creating good jobs and supporting the families they employ and the communities around them,” said NFIB CEO Dan Danner.
“We are very pleased that so many Americans sought to give back by shopping small this Small Business Saturday. We hope that support of small firms, retailers, restaurants and other independent businesses continues throughout the holiday season and all year round. Continued support of this vital sector is one important way to ensure our economy fully recovers and a healthy private sector is restored.”
“Small Business Saturday, in its third year, has become an integral part of the holiday shopping season and consumers were out in large numbers to support their favorite small businesses,” said Susan Sobbott, president of American Express OPEN.
“Small Business Saturday celebrated the shops across the country that make our neighborhoods vibrant and bolster the U.S. economy.
How did your small business fare on Small Business Saturday? Let us know in the comments section below.
About the Survey
The second installment of the Small Business Saturday Consumer Insights Survey was conducted among a nationally representative sample of 800 males and females 18 years of age or older. The sample was collected using an email invitation and an online survey. The study was conducted anonymously by Redshift Research between November 24th and November 25th, 2012. The survey has a margin of error of +/- 3.46%, at the 95% level of confidence.
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Photo: Mango
NFIB is the nation’s leading small business association, with offices in Washington, D.C., and all 50 states. Founded in 1943 as a nonprofit, nonpartisan organization, NFIB gives small and independent business owners a voice in shaping the public policy issues that affect their business. NFIB’s powerful network of grassroots activists sends their views directly to state and federal lawmakers through our unique member-only ballot, thus playing a critical role in supporting America’s free enterprise system.
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