The good news is this: we have all survived varying degrees of perfect storms in business. And when you find yourself facing one here are four powerful ways to rise above chaos:
1. Master your mind.
Theoretical physicist, Albert Einstein once suggested that “we can’t solve problems by using the same kind of thinking we used when we created them.” In layman’s terms he meant: Get a new thought!
This is the first and most important step because we cannot solve new business problems with old information. Mastering your mind requires the acquisition of specific knowledge that is cut to the continuity of your dilemma.
This is not the time for generalists … you need a specialist that can decipher the root issues of your business challenges and deliver an injection of practical ideas, recommendations and insight to cure your pain.
2. Keep moving.
Physics proposes that all energy can be in one of two states: potential or kinetic. Energy can be transferred, stored and waiting to happen (potential) or put to work (kinetic).
Consider this: When you’re riding a roller coaster, potential energy accumulates by the rise in height and is then transferred to kinetic energy as you race down the first slope. Kinetic energy is then converted back into potential energy as you approach the second peak. The worst scenario you can be in at this time is the misplacement of the right type of energy.
We can liken this to your perfect storm in business. Like that roller coaster that has hit its peak, it is time to put your energy to work. As Chinese philosopher, Confucius would say, “It doesn’t matter how fast you go, as long as you do not stop.”
Instead of being paralyzed by a lack of capital, increased competition, lack of marketing know-how, hiring issues, and uncertainty take a moment of mental reflection and imagine the future beyond your temporary state. Then develop a new plan of action. Which brings me to my next point…
3. Engage bold solutions.
This is not the time to play small.
If there were ever a time for bold, imaginative, and visionary pursuits – it is now. Small thinking will not solve big business problems. Brainstorm crazy ideas, forget about what other people may think, and realize that “in the midst of chaos, there is also opportunity (Sun Tzu).”
4. Let failure teach you.
Small business failure should be your servant – not your master. Failure is merely a temporary setback that can serve you in practical ways with preparation for the future, assistance in personal development and the delivery of essential business lessons. Remember to “fall seven times, stand up eight (Proverbs 24:16).”
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