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3 Simple Ways to Use Tumblr for Business

If your company is looking to reach a younger audience, here are 3 tips on how to navigate Tumblr.

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2. Use Tags

Audiences on Tumblr are characterized by very specific types of content. Make sure you are aware of your target audience and what kinds of information they create and share. This is most easily done with tags, or Tumblr’s version of hashtags. Tags are keywords entered at the bottom of a post that become searchable. When creating content, include tags that relate to the post, your target audience, and your company’s image.

 

Tumblr; Source: Courtesy Photo
Tumblr; Source: Courtesy Photo

3. Take advantage of features

Tumblr offers two unique features that can be key to interacting with users: submissions and the ask box.

The submission feature enables other bloggers to submit content that can be placed in a queue to post on your own blog. The ask box allows users to send you a message that can be responded to publicly or privately. These tools can facilitate conversation with other bloggers.

Article contributed by Clare Spaulding.

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