Pinterest, the pinboard-style photo-sharing website that allows users to create and manage theme-based image collections has undoubtedly become a social media favorite for many brands. And for good reason. As of August 2012, Pinterest became the fourth largest traffic source in the world. While, “after Facebook and Twitter, Pinterest is ranked as the 3rd most popular social networking site,” according to Experian.
The tool where millions of users find inspiration and share it with others, has attracted brands both big and small, looking to cash in on the website’s heavily trafficked female audience that “generates over 400% more revenue per click as Twitter and 27% more than Facebook,” according to VentureBeat.
One of the first steps in developing a presence on Pinterest is to create and curate unique content and then develop followers. If you’re looking for new ways to build a larger Pinterest following here are six quick tips to help you get started.
1. Create compelling content.
For visual social networking sites like Pinterest, content is king. One of the best ways to get more followers on Pinterest is through developing interesting content. If Pinterest users find your brand’s content to be compelling, there are higher chances they will repin it, like it and comment on it. This will lead to higher engagement, and eventually get your brand more followers, awareness, and possibly more sales.
2. Connect Pinterest with Facebook and Twitter.
Most small businesses have Facebook and Twitter accounts these days. If you have invested time to build up fans and followers on these social mediums don’t forget to promote your presence on Pinterest. By connecting Facebook and Twitter with Pinterest, more followers can be gained who are currently engaging or are likely to engage with your brand.
Also, when Twitter and Facebook accounts are linked with Pinterest, you can easily notify users when new content is published.
3. Add hashtags and tags to pins.
#Hashtags are placed before relevant keywords and board names to make them easily searchable and drive more traffic. They are great for contests and giveaways. Choose hashtags that are relevant to the image, your brand and industry. However overuse of hashtags should be avoided as it may annoy users.
Tags are similar in function for Pinterest as on Twitter, they can help address and aggregate users who have similar interests and who are more likely to follow your brand on Pinterest.
4. Add Pinterest sharing buttons to your company website or blog.
The main aim of most brands to have a presence on Pinterest is to gain awareness and sales, hence it is important to add a Pinterest button to your company website or company blog. This will make website visitors aware of your company’s presence on Pinterest and encourage them to check out your Pinterest Boards.
5. Join collaborative Pinterest boards.
Collaborative boards are group boards are where multiple people can pin images. These boards represent great opportunities to connect with users who have similar interests.
They are also great for increasing your brand’s number of followers. Every time a person pins an image on a collaborative board, the image goes out to every person who is a contributor for that board. This can increase your company’s exposure to a wider audience.
You can either join collaborative boards or create them and invite your favorite pinners to join.
6. Comment on other pins.
Interacting with others always helps to build more connections and the same goes with Pinterest. By making positive comments on images pinned by other pinners, there is a good chance that they will follow your brand back.
Dhara Pandya is a Social Media Specialist at Supercool Creative. Dhara holds Masters in Business Administration degree from University of Mumbai and completed Certification in Internet Marketing from University of California Irvine. She is excited about the world of digital marketing, and is focused on creating and implementing social media strategies. When not at Supercool Creative, she loves to explore her culinary skills by trying out new recipes.
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