How Google Hummingbird Impacts Your Business and Customer Acquisition

Here are a few simple tricks every small business can employ to get more traffic to their site.

How can we get more customers?

It seems to be the most pressing question in the minds of every small business owner. In this near-saturated market, it has become increasingly tough to find new customers every day. And the fact that the online world is changing, day by day, is making the search for new customers all the more critical.

For example, look at Google’s Hummingbird update. Google Hummingbird is the new Google algorithm by Google, launched to celebrate their 15th birthday (i.e. September 27, 2013 is Google’s official birthday, making Google 15 years-old). The new “Hummingbird” algorithm aims to make Google search a more human way to interact with users and provide a more direct answer.

It came out just a month back and claimed to affect 90% of search result. But what will it mean to your online marketing efforts? It’s important to have a clear understanding before it’s too late.

Here are answers to a few questions that you may have:


1. What is Google’s Hummingbird update?

It is the first major algorithm update in 3 years. This update emphasizes long tail keywords and the vivid nature of searches by the end users. You see, searchers these days can search through phases or can also use voice search. With the new algorithm change Google is trying to satisfy all types of searchers by providing them with results they are looking for. And as people today conduct most of their searches from smartphones, the new update will also impact mobile web marketing.


2. Does it mean I will lose my search rankings?

Yes and no. If you were not paying attention to quality content and giving your visitors the answers to their queries, then yes, you will lose ranking. But it’s not the end yet. Produce quality content keeping the end users in mind and have quality links to your website – your site will be up and running in no time.

On the other hand, if you were paying close attention to the requirement of the end users, providing them with information rich quality content that they find useful, and having high-quality and relevant websites linking to your own website, then your rankings are safe. Just keep doing what you were doing! However, there can be a slight change in the rankings for better and it will give you better online exposure that will only bring more customers to your premises.


3. What else can I do to engage more customers?

Apart from having quality content and links to your website, there are a few things that you can do to improve customer engagement and bring traffic to your website.

  • Engage more customers through Facebook: Facebook is still the number one social engagement platform engaging 62% of personal account users. So why don’t you take advantage of it? Engage your crowd with new content, contest, votes and giveaways and they will soon turn into your loyal customers.
  • Catch the attention of Smartphone users via Twitter: It is a no-brainer that smartphone users look for a social media to stay connected to each other every second of a day. And Twitter gives them that in just 140 characters. That’s why, this social media platform is one of the hot favorites among smartphone users. So Over the last 12 months, the visual blogging platform of Pinterest and Tumblr has growth rates of 88% and 74% respectively. It was expected as visual things have more impacts than simple words. if your customers are smartphone savvy, twitter is the platform to make their heads turn.
  • Showcase your product through visual social networks: Over the last 12 months, the visual blogging platform like Pinterest and Tumblr has growth rates of 88% and 74% respectively. Visuals are expected to grab more attention that words and that is why Tumblr and Pinterest are emerging as the new superpower in the world of social media. If your product is visually attractive, then visual social networks are the way to get more customers.

These are a few simple tricks employing which you can get more traffic to your site and with quality content and product turn them into loyal customers.


Pritha Dasgupta is an online marketing consultant. She offers valuable insight on social media, online marketing and the future of online business. She believes in the catchphrase “Content and context is the king.” While not working she spends time reading books and playing with her daughter.


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