Are You Ignoring These 4 Digital Marketing Trends?

Here's a look at four digital marketing trends that should inform your company's marketing strategy next year.

With so many trends revolutionizing digital marketing, it is important to note which online marketing trends work the best and how.

Digital marketing is an important component of every entrepreneur’s marketing campaign. It has helped to shape the strategy and maximize the ROI of many companies. Many online marketers are well aware of the strategies needed to employ effective digital marketing. However, there are specific techniques which are more effective than others and shouldn’t be overlooked.

Here’s a look at four digital marketing trends that should inform your company’s marketing strategy next year:


  1. Video marketing wins consumers.

    Marc Fleishhacker, Head of Products for the Enterprise division of Ebay, a marketing professional for 30 years, highly encourages video integration into marketing campaign to boost customer interaction by 200 to 300 percent.

    Famous brands, around the world, are incorporating this trend into their campaigns and the results are surprising. “Seventy-seven percent of all Internet users in the U.S. will watch videos online by 2014,” according to eMarketer. This makes video marketing a popular trend that should not be ignored. Including a sharp video with a catchy marketing message can go viral in no time and is a must-have for every digital marketing campaign.

  2. Content is, and will always be, king.

    Some often wonder why content is king? It is simply because your unique content can set you apart from competitors. The better your online content is, the more relevant and quality traffic you are likely to attain.

    According to Robin Barnes, digital director at Cedar (a creative and commercial content marketing agency), 2014 will compel smart brands to focus on creating a high volume of content, distributed on digital channels in order to establish trust and gain the attention of their audiences. For example, when it comes to company blogs, (B2B and B2C customers alike) marketers “who blog generated 67% more leads than [marketers] who [don’t] blog,” according to Hubspot.

    While blogging is one component of a strong content marketing strategy, this means big losses — you could be missing out on creating genuine, creative and a concept-driven content that has the potential to engage your audience.

  3. Social media will continue to be a gamechanger.

    According to Socialmediatoday.com, “93% of marketers use social media for business.” The most basic elements of social media marketing, awareness and promotion, should be integrated into every socially-driven, digital campaign.

    Facebook, Twitter, Youtube, Pinterest, Scribd and many other social media platforms allow businesses to reach thousands of potential customers. By combining social media strategies with your marketing efforts, you can boost your brand’s overall digital visibility. Meanwhile, “47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network,” according to State of Search. Simply put, leaving social media out of your digital marketing strategy can cost your company, greatly.

  4. Responsive design will reign supreme.

    According to comScore, “in 2012, the U.S. saw a 55% increase in smartphone subscriptions to make for 98 million smartphone subscribers, representing nearly 42% of all U.S. mobile users.” This key trend is leading businesses to adopt responsive websites to engage on-the-go users across multiple devices.

    A study commissioned by Nokia suggests, “In total, users check their smartphones an average of 150 times during a waking day of 16 hours.” This alone presents a tremendous opportunity to engage users with a 3-screen platform.

    Online users of varying age groups have their own preferences when it comes to accessing the web. Some use smartphones while others use their tablets. Many are most comfortable with desktops and laptops. This type of consumer behavior calls for a unified digital strategy to ensure your online message is delivered on all devices. Responsive design can eliminate inconsistent online engagement and allow users to move seamlessly from one device to another, ensuring a consistent purchase cycle.

Experts believe these digital marketing trends will continue to evolve over the years. But what does the world of digital marketing have in store for us in the future? Only time will tell.


Amber Alvi is a passionate blogger and content writer for Genetech Solutions, a top-listed Web Services Company offering Mobile and Business Apps Development, Web Development, Custom Web Design, SEO and other valuable web related services to its clients. Read more of her work on Genetech Solutions Blog.


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