Weekend Reading: Sit back, relax, and enjoy our curated weekend reads. Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.
It’s easy to think that big businesses must be doing everything right. After all, how else would they grow to such an impressive size? What most small business owners don’t realize is that while there are many advantages to doing business as a large company, there are typically some large flaws that hold many of them back. Most successful small businesses don’t have these types of issues and there’s a lot they can teach major corporations. Here’s a look at three lessons in particular. (YFS Magazine)
I have completed another fun and fruitful season as a youth baseball team manager, and what I have to show for it might surprise you. There are the stories of progress and the smiling faces of young ballplayers. There is the appreciation of highly supportive parents. I even have a trophy due to the success of the team. But it catches people off-guard when I tell them I also have gained professional development that complements more traditional forms of training. (PR Daily)
The most important objective for mobile marketing is to improve customer engagement, according to newly-released survey results [download page] from Ascend2 and Research Partners. Some 55% of respondents who use or plan to use mobile marketing indicated this to be an important objective, followed in close succession by increased lead generation (40%), increased brand awareness (39%) and increased website traffic (38%). (Marketing Charts)
Facebook’s recent focus on direct-response advertising is leaving fewer options for marketers with branding goals, according to a new eMarketer report, “Facebook Advertising: Next Steps for Brand Advertisers.” Not so long ago, the common belief was that Facebook—and social media in general—would be best suited for building awareness and engagement, not for influencing conversion or sales. However, the majority of Facebook’s most recent ad initiatives are aimed at marketers with performance goals, while the company has de-emphasized ads aimed at driving social interaction and engagement, a concept that brought many brand advertisers onto the platform. (eMarketer)
There are two things that most small business owners could use more of: time and money. With the right technologies, you can get both — and ultimately improve your bottom line. We’ve rounded up 10 great small business tech tools that can help your company grow. (BusinessNewsDaily)
Content marketing is the phrase of the moment. Everyone in the marketing industry now seems to “do content”. Several brands and agencies boast its success, and a growing number of “experts” claim that content marketing is an effective and relatively easy way to drive awareness, sales, and advocacy. Is it too good to be true? (Search Engine Watch)
We all hear about responsive design. But as a marketer, sometimes we are only focused on the specific tasks, such as creating content, developing email campaigns, building links, and updating social media networks. The fact of the matter is, if you or your clients do not have a responsive design in place, then all of the online marketing strategies we implement will not bring the full potential of results. (Search Engine Watch)
Is there a place online where the World Cup isn’t being talked about right now? I only ask because my Twitter feed is filled with #Brazil2014 [hashtags]. Instagram is overloaded with soccer players cheesing it up. And my Facebook feed has been taken over by people sharing the latest #OneNationOneTeam campaign videos and photos… And this is something entrepreneurs and business owners should pay attention to. (Forbes)
Google Places, which contained information Google used when listing a local business in search returns, has been renamed Google My Business. There is more to the switch than merely rebranding with a new name. Google has combined Places with Google+ Local, which was the business listing that appeared in Google+. This should help to clear up the confusion that existed between Google Place listings and Google+ Local as all information now resides within Google+. (Practical Ecommerce)
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