3 Reasons To Lace Up Those Bootstraps for Startup Success

Admittedly, I have a little beef with using “money raised” as a metric of success. Is it a clear metric of progress? Yes. Success? Not as much.

In 2013, the St. Louis Business Journal described 2013 as the year “St. Louis tech took the money and ran,” profiling just how much money our city’s tech startups raised last year. The number is pretty impressive: $56M+ from just our top five startups.

As proud as I am of these companies, I do have a little beef with using “money raised” as a metric of success. Is it a clear metric of progress? Yes. Success? Not as much.

Fundraising has many benefits: You have access to talent, technology, and tools to scale your business quickly. Plus, in some industries (i.e., bio and life sciences), startup costs are prohibitively high, offering no other choice. But just as often (in the words of the late entrepreneurial sage, and rapper, Notorious B.I.G.), “mo’ money, mo’ problems.”

Call me old-fashioned, but the financial success metrics that really matter to me are revenue and profit (and for many, it’s only profit). The amount of money raised has become a badge of validity for many, instead of what it really is: a tool to cover the costs of generating top and bottom line growth.

In fact, the Kauffman Foundation is in the midst of an in-depth study on what has made the Inc. 500 (the 500 fastest growing companies with $2M+ in revenue) companies so successful. Although the study is incomplete (at the time of this article’s publishing), the early results have shown one common thread: almost all of them bootstrapped their way to success.


3 Reasons to Lace ‘Em Up

There are three key advantages of bootstrapping instead of — or at least prior to — raising capital:


  1. Focus

    As founders and CEOs, our most precious resource isn’t money; it’s time. And time is a byproduct of focus. When you are bootstrapping, you must have laser-like focus on creating value for customers, because that’s the only way to get paid.

    Fundraising is addictive. Once you get a small taste, you need more and more. Furthermore, when fundraising, you’ll spend a ridiculous amount of time preparing to pitch, pitching and improving your pitch. Ultimately, you’ll spend a ridiculous amount of time on things other than making the business better. Bootstrapping gives a level of importance to each decision, allowing founders to truly see what is worth their time, energy and yes, money.

  2. Purpose

    Successful entrepreneurs have a clear vision of their company. With each additional stakeholder comes someone else’s vision, motivations and purpose. After companies go public, the quarterly numbers become more important than long-term strategy. In startups, vanity metrics only appease capital partners. Potential investors can become king over long-term value generation.

  3. Iteration

    To paraphrase military strategist Helmuth von Moltke, “No business plan survives contact with the customer.” Raised capital is like jet fuel: Sometimes it can propel you through the atmosphere, but often it results in catastrophic explosions. The more fuel that burns, the faster the rocket goes; the faster the rocket goes, the less margin for error. Bootstrapped companies are more effective at making constant course corrections, carefully honing the business model to be sharper and sharper, and ultimately constructing a strong foundation for consistent, sustainable growth.

If you’re just getting rolling, don’t immediately seek investment. Instead, ask yourself seriously: What impact would that kind of growth have on your business?


This article has been edited and condensed.

Derek Weber is the founder and CEO of goBRANDgo!, a full-service strategic branding and marketing firm for $2M-$50M entrepreneurs. He also the co-founder of the non-profit, go!-celerator that provides a young entrepreneur a full year of a fully-furnished apartment, office space, mentors, and service providers without taking any equity. Connect with @WhiteboardDerek on Twitter.


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