The Curator: Pitching VCs, Prove PR Value, Negative PR Tips, Google Strategy, Gen Z Reality

Sit back, relax, and enjoy our curated reads. Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk...

Weekly Buzz: Sit back, relax, and enjoy our curated reads. Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.


100 entrepreneurs walk into a dark forest…

Taking risk is an important part of being an entrepreneur. We all know and respect that. But there’s a difference between acceptable and calculated risk and just blindly putting everything on red. What works in one situation, for a particular team, in a particular industry, might not work for you. This seems to be lost on a lot of people, who take successful entrepreneurs and try to emulate them. (The Next Web)


How Hard Is It to Get a Small Business Loan Today?

Banking is a funny business. When the economy is doing well, it can be pretty easy to get a loan. Conversely, when the economy hits a speed bump, banks don’t hesitate to close off the spigot and stop lending, even to the strongest borrowers. So where does that leave the small business owner in need of a loan today? Let’s start with supply and demand … (Motley Fool)


4 Common Mistakes Entrepreneurs Make When Pitching To Venture Capitalists

We see a number of seed stage companies each month and often see entrepreneurs fail to address essential pitch elements. Following are the four most common mistakes that entrepreneurs make when pitching to a VC. (Forbes)


6 ways to prove PR value with Google Analytics

You’ve pitched the story, secured some big placements and compiled a stellar clip book for company leadership. It’s time to kick up your feet and enjoy a job well done, right? Wrong. With online measurement platforms at hand, you’ve only just begun. Google Analytics helps industry pros go beyond vanity metrics such as circulation to demonstrate how PR directly affects brand awareness and sales. To illustrate PR value and highlight social media successes, add the following Google Analytics tricks to your toolkit. (PRDaily)


Modern Entrepreneurs Need To Learn How To Write

Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. Being very visible in the startup community, I still get an amazing number of badly written emails, rambling executive summaries, and business plans with one paragraph per chapter. (Forbes)


How to respond to a negative news story

People occasionally ask me whether it’s ever appropriate to freeze out a reporter, or refuse to speak to him again. Whenever I hear that, I immediately think of scenes from “The Godfather” and “Fatal Attraction,” complete with horse’s head and boiled bunny. I imagine frustrated interviewees suddenly appearing as caped crusaders, exacting revenge on unfair journalists by “rubbing them out.” Think hard before you do that. (PRDaily)


4 Things Your Competitors Are Doing This Q4 to Crush You on Google

Google Shopping Q4 e-commerce strategy is key for more holiday sales and exposure. Here are some of the major plays your competitors will use to try and out leverage you on the Google field. (Search Engine Watch)


Rule of ‘Complementary Focus’ helps startups start smarter

One of the first things every new entrepreneur has to learn is the importance of focus. Since new businesses have limited resources, it’s imperative that founders zoom in on their single most promising market. (Financial Post)


Why Self-Awareness Is the Secret Weapon for Habit Change

More than we’d probably like to admit so many of our days are spent in a state of self-delusion, an internal monologue of justifying our actions, both good and bad. When we do something wrong, our evolutionary instincts kick in and we do anything we can to not acknowledge the obvious: sometimes, it’s all our fault. (99U)


Lessons Entrepreneurs Learned After Making Tough Decisions

The most challenging decision we’ve had to make at the Family Business Institute was to terminate a family member. The decision to terminate any employee is a heart-wrenching one; when the termination extends beyond the traditional employee/employer relationship and embroils spouses, in-laws and siblings, it represents a different order of magnitude on the emotional scale. (The Wall Street Journal)


What Generation Z Entrepreneurs Are Like

If you think Generation Y is the most entrepreneurial generation, think again. The newest generation of workers, Gen Z, shows great promise as the next wave of entrepreneurs. Born between 1994 and 2010, Gen Z is about 21 million strong in America alone, with the oldest being juniors in college and the youngest about five years old. (Forbes)


6 golden rules for responding to emails

Email still rules all as a business communications tool. It’s the gold standard. That doesn’t mean there shouldn’t be rules regarding how to better use email, especially when it comes to communicating with our most important audience, clients. So, what are these golden rules for using email with clients? (PRDaily)



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