Am I being long winded or lacking information?
The goal of writing is quality—not quantity. If the message can be conveyed in one sentence, leave it at one sentence. Adding excess words and unnecessary information can take away from the main message. But not having enough information can prove to be just as detrimental.
Try writing down key points and list them in order of importance. As you start to write, pay attention to the included details. Once you finish, you should have everything included in the piece. Since it is written according to level of importance, you should have no problem eliminating information if it is too long.
Should I hire a copywriter or editor?
This all depends on one question: is it economically feasible? The benefit of hiring a copywriter has its perks, one of them being more time for you to focus on other projects. Sometimes, your marketing budget won’t allow for it.
However you can exchange services or hire freelancers at a competitive rate by using websites like ODesk and Elance. If you choose to write business materials yourself, hiring an editor or proofreader could work in your favor. Having a second set of eyes to check for punctuation and grammatical errors can be beneficial.
Be selective when writing for your organization or yourself. Take the time to consider these questions as you begin writing and developing content. The piece is a direct reflection of you or your organization and could lead to potential customers so make it great!
This article has been edited and condensed.
Kaylia Fontenot is a freelance writer based in Houston, TX, offering professional writing services and consulting to business owners and organizations as The Savvy Scribe. She provides tips for young entrepreneurs wishing to start a business or those who are well established seeking tips on how to improve.
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