“Websites and Web applications have become progressively more complex as our industry’s technologies and methodologies advance. What used to be a one-way static medium has evolved into a very rich and interactive experience,” Jacob Gube of Smashing Magazine explains.

“But regardless of how much has changed in the production process, a website’s success still hinges on just one thing: how users perceive it. ‘Does this website give me value? Is it easy to use? Is it pleasant to use?’ These are the questions that run through the minds of visitors as they interact with our products, and they form the basis of their decisions on whether to become regular users.”

Good User Experience Design

The World Wide Web is constantly evolving. It has come a long way from being used just as a simple academic tool to a powerful force. Thanks to such evolution, we can now create and store infinite pieces of information. In fact, we can share the information in only a fraction of second.

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“A website’s success still hinges on just one thing: how users perceive it. ‘Does this website give me value? Is it easy to use? Is it pleasant to use?”

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However, we’re facing tough competition in making our online identity (i.e., a company website) stand apart from the rest. With new websites sprouting up over the Internet every day, encouraging people to take notice of your site has become a challenging task.

Luckily a lot of web technologies have emerged – and are still emerging – to effectively enhance user experience by providing support across modern browsers.

Through this article we’ll take a look at some of the advanced web technologies which can be used for creating a rich user experience.

CSS3 and HTML5

If you hire a web designer, that designer will probably have a good idea of how to use CSS and HTML web technologies. While HTML helps to build a web page layout, CSS (also referred to as Cascading Style Sheets) on the other enables designers to modify the page layout and design. HTML and CSS go hand in hand in web development.

Back in the old HTML 4 days, designers didn’t have the option to support modern browsers and add features (i.e., video and audio) natively. Fortunately, with the advent of advanced HTML5 web technology, several new features were introduced, including cross-browser support. In addition, CSS3 gave us the ability to create advanced layouts and it also works quicker compared to the previously used image-based CSS methods.

Since an increasing number of online users are accessing website using modern browsers and seek to access web pages with fast load times, embracing HTML5 and CSS web technologies will help provide many new exciting opportunities to enhance a users’ experience on your site.

Scalable Vector Graphics

A majority of the images you’ll see on the web are raster graphic images that are defined in pixel dimensions. You won’t find any issue with using pixel-based images until you access them on small screens (i.e., mobile devices). Besides this, your pixel-based images will lose quality when accessed on devices with very large resolutions. This is where SVG (or scalable vector graphics) comes in handy.