Log into any one of the social media platforms that you use and you will most likely find that most of your feed content is posted by someone that you know or have met before.
On Facebook, for example, your feed is most likely filled with images of your friends’ new baby or a quick status update about the bar your brother went to last night. It is stuff you probably don’t care too much about, but it has some meaning because it’s from someone you care about.
That is the core of social media – to interact with people you care about or have an interest in knowing.
So, why do most companies take an entirely different approach to social media?
Here are three things your business should do to start utilizing social media more appropriately.
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Interact Natively
When you interact with your friends on social media platforms you interact with them there, and not elsewhere. You don’t ever say, “Hey! Come on over to my website and we can talk about how cute your dog is there.” No, you talk about how cute their dog is on the platform. So, keep this in mind and post content that interacts natively.
Don’t just post stuff and expect people to come to your website unless you strongly incentivize them to do it. Yes! There are times when you should link out and it is a good strategy, but it shouldn’t be the only thing you do. Work within the platform and eventually users will see and become interested in your other stuff.
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Be More Personal
People’s BS meters are so incredibly high right now that if they sense content is just being scheduled and posted they aren’t going to care.
Photo: Suits USA Post engaging content, but don’t forget to engage and interact with followers. Social media helps users build relationships with other users that they care about, businesses need to do the same.
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Give Them a Reason
Our news feeds are so bogged down with stuff that most of the time content is overlooked. The content you create needs to be so good that your fans will go out of their way to find it.
For example, I basically love everything that Gary Vaynerchuk, a serial entrepreneur, puts out. Since I love his stuff so much I consistently go out of my way to take a look at his Facebook page or his Snapchats. Research your target market, then create content that is native to the platform and targeted to them.
Social media is a way to build relationships. Businesses need to execute on that.
This article has been edited and condensed.
Michael Tandarich is the CEO of No-Comply Designs, a creatively driven brand agency. Connect with @MikeTandarich on Twitter.
Love my family, but business is my game. Always hustling and I love exotic cars. Oh! And you should follow me on Instagram too @MikeTandy.
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