With so many newer technologies and trends, business owners keep changing their mind on what marketing techniques and practices to invest in. In 2009, the Wall Street Journal published a post declaring that email marketing is dead. This lead to a sudden decrease in the popularity of email marketing.
But on contrary to what’s written and talked about, email marketing is still one of the best marketing techniques for marketers. Though social media is glittery, email marketing still remains one of the best ways to reach out to customers.
After all, who does not have an email these days? Just by sitting in front of your laptop, you are able to reach out to people at a place they visit every day, without a miss – their inbox!
Many people might think email marketing as an out-dated marketing tool, but looking at stats, the benefits of email marketing are clear. For instance:
Email is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers. (Source: Mckinsey.com)
Email conversion rates are three times higher than social media. (Source: Hubspot.com)
There are nearly 3.9 billion email accounts worldwide as of 2013 and this number is expected to increase to 4.9 billion by the end of 2017. (Source: Capterra.com)
For every $1 spent on email marketing, the average return is $44.25. (Source: Emailexpert.org)
When marketed to through email, consumers spend 138% more. (Source: Convinceandconvert.com)
When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. (Source: Nielsen Norman Group)
These statistics alone should convince you that email marketing is still strong and will continue to make waves in years to come. So, let’s have a look at how email marketing works wonders for your startup:
1. Build customer relationships.
Sending emails creates an opportunity for you to communicate with people who have expressed interest in your business. A carefully crafted email that connects with your readers helps to build likeability, trust and loyalty. People rely on those whom they trust. From welcome emails to newsletters and various types of marketing emails, they all have the potential to add value. anything from welcome emails to newsletters and testimonial mails.
2. Increase sales.
According to Designhill, a custom design marketplace, 72% of adults prefer to have companies communicate with them through email and 91% like to receive promotional emails from companies that they regularly do business with.
Sending emails, especially product emails including exclusive offers, discounts, can convert interested subscribers into potential buyers.
3. Keep your brand top of mind.
This is more about staying in touch with customers than selling products. Your regular email blasts to opt-in subscribers can help you stay top of mind.
Email service provider (ESP) Mad Mimi, in a customer case study, shares that “by sending relevant content on a regular basis, [their customer] is establishing themselves as ‘experts’ in their field and also positioning their brand as the go-to source for new products and breaking news.”
But organization is the key to a memorable email. This means your email must be laid out in a manner that important elements of your brand pop out. For instance, your logo design must be clearly visible, simple and uniquely recognizable. Also, contact details should not be buried and impossible to find under the fold. It also makes sense to invest in a high-quality and custom email design.
TheSkimm, an email newsletter aimed at millennial women, brilliantly uses branding elements and content in an organized manner to tell their audience about what’s happening in the world in a witty manner.
Create emails your customers love, which in turn can increase your conversions. Email marketing is not about sending more emails, but instead sharing smarter ones. In short, focus on quality not quantity. Remember, make each email count and stand out from the competition.
This article has been edited and condensed.
Gaurav Kumar Gupta is a blogger, digital marketer and SEO expert at Designhill.com, one of the fastest growing custom design crowdsourcing platforms. Over the years, he has been helping small businesses and startups improve website design and SEO strategy, content marketing and user experience. He writes on a wide spectrum of subjects and is a regular contributor to several top-notch blogs and websites. Connect with @digitalmid on Twitter.
© YFS Magazine. All Rights Reserved. Copying prohibited. All material is protected by U.S. and international copyright laws. Unauthorized reproduction or distribution of this material is prohibited. Sharing of this material under Attribution-NonCommercial-NoDerivatives 4.0 International terms, listed here, is permitted.