According to Pew Research Center, “In 2020… there will be a widespread belief that the World Wide Web is less important and useful than in the past and apps are the dominant factor in people’s lives.”
They forecast the rise of the mobile Web. Mobile tools … are now a primary source of Internet connectivity in highly developed nations. And the boom in mobile connectivity will continue to be accompanied by an uptick in the innovation and sales of apps.
A brave new mobile world
According to an Ericsson Mobility Report, an est. 2.6 billion people worldwide use smartphones. By 2020, globally there will be 6.1 smartphone users. The rise in smartphone ownership has also led the surge in mobile app usage.
It’s predicted that apps will dominate when compared to freeform use of the world wide web. This will inevitably change the landscape as businesses focus on mobile web to connect with consumers. Meanwhile, mobile application development will benefit from this growing trend.
Mobile apps offer the following four distinct advantages:
Personalization, “matching content to the user’s specific preferences,” is everywhere. It “is initiated by a number of things, such as adjusting the settings on a site or app or by allowing elements like cookies to track user behavior.”
In fact, according to UX Magazine, “giving users content tailored to their interests, needs, and location is the key to making the most of mobile technology.” Mobile apps allow users to set preferences and receive customized content. Apps can then track user engagement and subsequently offer relevant recommendations and updates. Additionally, real-time location-based information can prompt geographic specific content. Blockfeed, a tech startup that aims to deliver New Yorkers news stories about the block they’re on — wherever they go in the city — is based on this very feature.
This is important, because when users engage with personalized content the likelihood of higher conversion rates increases.
2. Push and in-app notifications
E-mail used to be the primary option to send notifications far and wide. Today, email has lost its appeal and efficiency in this arena. Today, mobile apps can instantly send push notifications and alerts; and even generate app revenue.
They are of 2 types of notifications: push app and in-app. Push notifications allow you to deliver messages to a user’s home screen or while he or she is using a different app. In-app notifications can only be received when users open the app.
3. Instant online or offline access
Every mobile app can be accesses by tapping on an icon featured on a mobile device. This enables users to find specific information when they need it. Meanwhile, many apps can be accessed offline, as updates are stored locally on the device until it reconnects to the internet. For instance, updated content (available during the loading process) for offline reading can be an incredible time-saving feature.
4. Improved productivity and cost efficiency
One of the biggest benefit of mobile apps is the efficiency of communication between users. This means training and access to the resources is inevitably easier and quicker.
Meanwhile, tools like mobile CRM, deliver “real-time data to both the sales team and customers improves responsiveness and sets the stage for a faster close.” Similarly, “mobility ensures that assets will run at peak performance through faster response times, shorter maintenance, reduced downtime, and lower maintenance costs.” In fact, mobile apps can even reduce customer support costs.
Ultimately, the future of mobile web and apps is promising. Consumers and businesses, alike, will benefit from the rise of the mobile web. Are you ready to capitalize on it?
This article has been edited. A version of this article appears here.