When it’s time to launch your first mobile app get ready for a challenge. Mobile app development is complex. It involves careful planning at every step. From app design to coding, there are many important factors to consider. Attention to the finest details is important. The slightest mistake can cost you more money and time.
Here are 8 common mobile app development pitfalls to avoid.
1. A ‘meh’ first impression
Positive first impressions are the key to mobile app success. The user interface should be simple, easy to navigate, and intuitive. Also, onboarding should be seamless. Never introduce a user registration form on the very first page since it can easily kill user engagement. Rather, welcome users to engage with the content. Later, offer incentives that can be unlocked through registration.
2. Multi-platform design
This is a common app development mistake. It is never advisable to design an app for multiple platforms right from the beginning. Designing a mobile app for a single platform is easier and faster. Once your app is successfully launched on one platform, you can expand your base and move ahead to the next. Clearly outline platform and device compatibility in the initial scope of work.
3. Failure to outline a request process
Start with a clear project scope. However, keep in mind that multiple change requests will happen through the development process. This shouldn’t affect deadlines, but you also shouldn’t deviate too far from the project scope; otherwise it can become costly. Instead, ensure a formal request process is outlined in the app development agreement. All parties should be aware of the impact of requested changes and how they affect cost and timelines.
4. Complicated mobile login form design
Login should be simple. Ultimately, “you should produce an interface that excites users, rather than one that frustrates them.” As a rule of thumb, never require users to login solely with a social media account. This can be extremely frustrating for people who are not active on social media platforms. Instead, offer multiple login options.
5. Reusing old code
Developers should never reuse old code to cut development costs and time. It is a sheer waste of time unless the code was specifically created to be reused. You’ll quickly deplete precious resources if you build a new application with irrelevant and old code.
6. Ignoring mobile engagement
Your new app must engage users and compel them to return again and again. Integrate social sharing options. But, never use social features to interrupt actions within the app. Let users solve their problems using your app and then, ask them to share their experiences with their friends and followers. You can also leverage in-app messaging and push notifications.
7. Inaccurate cost and timelines
Some mobile apps will require complicated technical feature. Make sure estimations of cost and time are accurate. On the client side, be clear about budget constraints. Meanwhile, mobile app designers should be upfront about these factors before the development process begins. Never start a mobile app project without a mutual understanding of goals and budget.
8. Undefined post-launch process
Integrate a proper user acceptance testing module to ensure timely completion of development. Use the best bug tracker for the project and plan a schedule for feedback and changes. In some cases, a bug may appear after the app is launched. These bugs may not be your fault. Hence, you must create a provision in your initial scope of work. Define post-launch technical support policies alongside their respective timeline and costs.
Final thoughts
Mobile app development must be a clear and focused endeavor. The goal is to create a flawless application that’ll be loved and shared by thousands of users. A detailed approach relying on consistent communication can prove highly effective. Avoid these common mistakes and create an app that’s impressive and functional.
This article has been edited.
Arun Goyal is the founder and CEO at Octal Info Solution, a leading mobile app development company, offering platform to hire app developers for your own android or iPhone app development project. Connect with @OctalSoftware on Twitter.
