Curator: VC Deep Dive, Digital Customer Journey’s and Micro-Influencers

Here’s our weekly roundup of business musings and muchness–curated articles of interest from around the web.


Here’s our weekly roundup of business musings and muchness–curated articles of interest from around the web.


A Deep Dive Into What Has Really Changed in Venture Capital

I’ve heard a lot of people question whether there is too much money in venture capital chasing too few great deals. “We’re in a new tech bubble!” some have pronounced. “Valuations are out of control” is the mantra of others. Others believe that new business models are emerging that could replace venture capital all together. Both Sides of the Table

 

5 Link Shorteners to Try Besides Google URL Shortener

Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services. Needless to say, if your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face — scroll past it

To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the five best link shorteners that’ll clip your links into clean, consistent, and clickable URLs. Hubspot

“When people don’t have time for hobbies, businesses pay a price. Hobbies can make workers substantially better at their jobs.”

Why You Should Work Less and Spend More Time on Hobbies

This is more significant than it may sound, because it isn’t just individuals who are missing out. When people don’t have time for hobbies, businesses pay a price. Hobbies can make workers substantially better at their jobs. I know this from personal experience.

I’ve always loved playing the guitar and composing. But just like workers everywhere, I can fall into the trap of feeling that I have no time to engage in it. As head of demand generation for Nextiva, I have enough on my plate to keep me busy around the clock. I can easily fall into the trap of the “72-hour workweek,” which takes into account time people spend connected to work on our phones outside of official work hours. Harvard Business Review

 

3 Tips for Establishing a Strong Client/Agency Partnership

A truly symbiotic partnership between an agency and client is hard to come by, and typically doesn’t happen overnight. It takes work from both sides and it can have its ups and downs, as does any relationship between two people that spend a lot of time together. When a great client/agency partnership hits its stride, whether that’s two months into the relationship or two years, the results are magic. PR Daily

 

Here’s Why Your Digital Customer Journey is Costing You Money

Online business and the digital customer journey that comes with it allows you to customize and personalize your customers’ experiences in an unparalleled way. Using the data available about their demographics and psychographics, you can tailor your digital customer journey to streamline customers’ journeys from the top of your funnel to the bottom and give them an easy way to share this experience with their network. Growth Hackers

“Online efforts seem to operate regardless of geographic location, but audiences still prize ‘local’ expertise.”

How to Use Micro-influencers to Target ‘Local’ Consumers

Online efforts seem to operate regardless of geographic location, but audiences still prize ‘local’ expertise. Here’s how influencers help bridge the gap. Today, the broader world is always within reach. However, many organizations are discovering that no matter how connected the world may be, real influence starts locally.

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. We found that 74 percent of millennials and members of Generation Z believe a company’s location on the map is no longer the best marker of what community it belongs to. More than half define “community” by shared interests and mindsets. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer. PR Daily

 

5 Things Successful Content Marketers Do to Make Sure Their Work Gets Read

In 2015, Moz and BuzzSumo looked at more than one million articles published on the web. They found that 75 percent of blog posts had no inbound links, and more than half had two or fewer Facebook interactions. And the web publishing environment has only gotten more cluttered. Most content simply never reaches its target audience. 

It’s no wonder so many people believe that content marketing doesn’t work, even when we have significant evidence to the contrary.

It doesn’t have to be this way. If you’ve taken the time to write a well-researched blog post that can educate your reader or inspire them to take action, there’s no reason you can’t get more eyeballs on your content by taking a few simple steps. Copyblogger

 

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