Is your business prepared to attract new customers and encourage sales on Valentine’s Day? People often think of it as a cheesy celebration. But it doesn’t have to be this way. Here are a few tips to improve your offers and boost your sales for the holiday.
1. Review last year’s situation
If you’ve been in business for more than a year, look back at your previous Valentine Day sales figures and gather data. Review the data to see what people were looking for last year and noticeable trends. This way, you can gauge your expectations and be prepared for an increase in demand.
2. Upgrade online and offline brand identity
Some people can’t wait for Valentine’s day to come. And others remember it only the night before. So remind people about Valentine’s Day by tweaking your brand identity (i.e., the visible elements of your brand) and marketing messages. It would be best if you did it both ways: offline (in the office or shop), and online (on your website and social media).
Arnas Stuopelis, Chairman of the Board of web hosting provider Hostinger, says: “Little details can go a long way. You don’t have to pour rose petals all over your website design. Just add a subtle hint to remember a loved one and an additional gift suggestion at the check-out, and it can do the trick.”
3. Highlight fast delivery
To help those who tend to forget the day, but still want to show consideration to their loved ones, offer fast delivery. People might remember the need for a gift or flowers at the very last minute, and same-day or overnight delivery is a selling point for these situations.
Forbes highlight the fact that small businesses have the upper hand when Valentine’s demand is so high: “Local and smaller businesses can win Valentine’s Day by offering something that online companies can’t — whether it’s an in-person experience, same-day availability or customizability.”
4. Promote special offers
In addition to originality, you can always offer special discounts. They might seem predictable, but the essential thing is – they work. You can offer exclusive sales for Valentine’s combinations with several items in a pre-defined set. This way, you provide a discount, but at the same time cross-sell to increase Average Order Value (AOV).
5. Share unexpected offers
Valentine’s Day is all about love, but love can be found in unexpected places. For example, the National Retail Federation reports that a quarter of adults under 35-year-olds love to cherish their pets and buy Valentine’s Day gifts for them. This data shows that Valentine’s day is a good day to think outside the box and see the love in various forms.
6. Create anti-Valentine’s Day specials
When thinking about Valentine’s Day, don’t forget those who don’t celebrate it. Just because they don’t want to celebrate doesn’t mean that they don’t want to buy anything. Take care of singles or those sarcastic couples. Offer them something that would help to get away from Valentine’s day. It can be a blanket to hide under or an extremely unromantic movie that would help to forget all those cheesy vibes.
Different people approach Valentine’s Day in different ways. Your business can cater to a wide variety of feelings regarding the day. First, check the date from the previous years and get some insights into what people expect from your business. Put some visual reminders of the upcoming day in your store and on your website. Offer Valentine’s special sale for sets of gifts. Don’t forget that people love their pets as much as their significant others, so Valentine’s gifts can be aimed at pets. And finally, show some empathy for those who hate Valentine’s day by suggesting goods that would help to escape the celebration.
Business tips are shared on behalf of Hostinger, a professional web hosting provider that delivers free and premium web hosting services.
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