Sales are the lifeblood, heart, and soul of your business. It’s the source of all revenue that keeps your business running. Without sales, your business simply won’t survive.
If you want your business to grow, it is your job to make sure your sales team performs beyond expectations every single month. But how? While it’s certainly not easy, it’s not impossible. In this article, you’ll learn about 5 methods you can use to boost sales team performance.
Set clear sales targets
The first thing you need to do is to set clear targets and objectives for your sales team. Without clear targets, your employees will just go with the flow. There won’t be a sense of urgency to sell as many products and services as possible. Create a reward and penalty system to ensure your team takes it seriously. Give them rewards if they achieve targets and consequences if they don’t.
“Show me the incentive and I will show you the outcome.” Charlie Munger, Vice Chairman of Berkshire Hathaway
Create healthy competition
Deep inside, every human being wants to be at their best and be recognized for it. What’s a better way to spark this fire inside your sales team than prompting healthy competition?
First, divide your sales team into different groups. Second, put a giant whiteboard in the office for everyone to see. Then, write on the whiteboard the revenue each group has generated every month. This way, the group with the most sales will keep up their good work to stay on top, and the other groups will try to catch up. Honestly, this is one of the best ways to boost sales without squandering your marketing budget.
Give your sales team flexibility
Everyone loves making money. But all the money in the world won’t mean a thing if you can’t spend time with your loved ones. If you want your team to be more productive, give them some flexibility in working hours and time-off. Being a salesperson is one of the most stressful jobs in the world. So, cut them some slack. Give them enough rest time to spend with their family or enjoy their hobbies as long as targets are achieved.
Automate sales administration
If you want maximum results, your salespeople shouldn’t be bothered with administrative tasks. It wastes their time. They need to make deals with clients, not fill out tedious reports in Excel. Instead, hire an admin to manage all sales administration or use cloud-based sales automation tools. Let your salespeople focus on what they do best, which is selling.
Make your team feel appreciated
As mentioned earlier, it’s human nature to seek appreciation and recognition. Nothing is more discouraging than being ignored after working hard to achieve sales targets. So, give credit where it’s due.
If you want to boost sales team performance, appreciate them for their good work. Give them bonuses if they exceed targets, and take them on an all-expenses-paid trip. Don’t hesitate to make your sales team happy––they’re your greatest assets.
Andre Oentoro is one of the co-founders of Milkwhale, an internationally acknowledged infographic production agency. He helps businesses increase visibility on the internet with visual data and well-placed outreach campaigns.
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