Photo: Seka Abdulla, co-founder, and CEO of Meat Moot | Courtesy

How Entrepreneur Seka Abdullah Built A Meat Moot Culinary Empire

Seka Abdulla, the co-founder, and CEO of the global Meat Moot restaurant brand, has managed to carve out a Middle Eastern barbecue empire in a year and a half.

Salaymeh Abdullah, known professionally as Seka Abdullah, is the driving force of a rapidly expanding Middle Eastern zabiha halal smoked meat empire. Seka Abdulla, co-founder, and CEO of the global Meat Moot restaurant franchise, has managed to carve out a Middle Eastern barbecue empire in a year and a half.

Behind the impressive rise of Meet Moot is a tale of passion, perseverance, and the mouthwatering appeal of perfectly smoked meat. From humble beginnings in the heart of Istanbul’s historical Beyoğlu district to global expansion (18 restaurants and counting), Meat Moot has redefined the culinary landscape with extensive smoked meat expertise, offering unique dishes and flavors.

Seka’s journey started in the summer of 2021, in a quaint historical apartment nestled on a charming street in Beyoğlu, Istanbul – a multicultural center that persists as one of Istanbul’s most vibrant and innovative art, nightlife, and entertainment centers.

Seka, an ardent food enthusiast with a steadfast love for meat, set out to create an exceptional dining experience for meat lovers like himself. Inspired by his culinary adventures across the world, he honed his skills and experimented tirelessly with traditional smoking techniques. Determined to bring his unique creations to life, Seka embarked on a mission to establish a restaurant that would enchant taste buds and evoke a sense of nostalgia. Soon Meat Moot was born –– “moot” is an Arabic slang term that means “to die for.”

Photo: Seka Abdullah, co-founder, and CEO of Meat Moot at Kuwait City Grand Opening | Courtesy

Seka opened the doors of the first Meat Moot restaurant with determination and a strong belief in his vision. The aroma of slow-smoked meats filled the air, and word quickly spread about the tantalizing flavors that awaited within. Locals and tourists alike flocked to the historical apartment, eager to experience the unparalleled gastronomic journey that Seka had meticulously crafted.

As the popularity of Meat Moot soared, Seka’s culinary prowess caught the attention of renowned chefs and discerning food connoisseurs from around the globe. Driven by his insatiable appetite for excellence, he expanded the Meat Moot in-person dining footprint beyond Istanbul’s borders, attracting international audiences with his smoked meat creations.

Photo: Meat Moot | Courtesy

From the opulent streets of Dubai to the vibrant markets of Abu Dhabi, Meat Moot’s distinctive aroma began to waft through the air, leaving an indelible mark on the hearts and palates of locals and tourists alike. With each new location, Seka ensured the essence of his humble beginnings remained intact. No matter how far-reaching, every restaurant retained a unique touch of historical charm that paid homage to the first Meat Moot establishment.

Soon the popular Meat Moot Restaurant chain graced bustling cities in the United States, Jordan, Egypt, and beyond with the recent grand opening of an Abu Dhabi location this year—the 18th in the Meat Moot empire. Today the Meat Moot brand Seka built from the ground up serves meat lovers across twelve countries.

“Upon arriving at a Meat Moot restaurant smoked meat connoisseurs are met with a unique customer experience – a king’s banquet and feast of world-class garnished meat recipes.”

What’s the appeal? Upon arriving at a Meat Moot restaurant smoked meat connoisseurs are met with a unique customer experience –– a king’s banquet and feast of world-class garnished meat recipes. It’s where traditional meets modern in a kitchen with a state-of-the-art cooking facility next to a meat curing facility.

The Palestinian restauranteur’s success is bolstered by an unrelenting commitment to quality, authenticity, and the art of smoking meat – the cornerstone of Seka’s culinary empire. His passion and infectious enthusiasm for excellence have undoubtedly permeated a growing team of dedicated chefs and staff.

Today, Meat Moot stands tall as an emblem of Seka’s extraordinary journey and dedication to his craft. The global restaurant chain is revered for its perfectly smoked meats, prepared with the utmost care and attention to detail. Each succulent bite is a testament to the unparalleled pursuit of culinary perfection and his ability to create an experience that transcends mere dining. The company plans to continue expansion by offering franchise opportunities in international markets to qualified community-minded individuals with an entrepreneurial spirit.

Seka Abdullah’s story serves as an inspiration to aspiring chefs and entrepreneurs around the world. His success is a testament to the power of passion, resilience, and an unrelenting desire to pursue one’s dreams. His commitment to delivering an exceptional dining experience has solidified Meat Moot’s position as a global culinary phenomenon, etching his name in the chronicles of gastronomy.


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