Last Update: January 19, 2015
Albert Einstein, theoretical physicist and the father of modern physics, suggested that insanity is doing the same thing over and over again and expecting different results. By definition, insanity is likened to extreme foolishness or irrationality. Insanity can take various forms. Arguably, in business, the highest form of insanity is the failure to execute.
Despite your perceived challenges, fears, setbacks or lack of ‘something’ that keeps you from getting things done, there are steps you can take to regain balance and cure the silent revenue killer. It starts with understanding the power of execution, performance and doing something successfully; using knowledge as distinguished from merely possessing it.
Why We Fail To Take Action
Why do we fail to carry out goals, projects or plans? More often than not the culprits are a lack of information, fear, misinformation or the failure to improve skill sets necessary to get the job done. It starts with your entrepreneurial make-up. Generally speaking, you are a strategist, tactician or hybrid of the two.
The Strategist: Visionary Potential
Vision without execution is just hallucination.” Henry Ford
If someone were to ask you what you want most in life and business, you could share a definitive answer. In fact, you are the mastermind of ideas.
But what if I were to ask, “What have you’ve done lately to make your master plan a reality?” Generally, this is where the dreamer’s road to execution takes a detour. “Well you see, I am really passionate about ‘X’ but I wouldn’t know how to start…”
The Tactician: Tactical Productivity
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu
Are you an overly productive entrepreneur that is always busy doing something but never truly getting anything done? If I were to ask you to build a process or a system to meet specific goals, you could effortlessly design a solid plan of action and complete it.
But when asked what you want most in life and business you may follow-up with a deep pause followed by a blank stare. “I’m not really sure. I am still looking for my big idea…”
The strategist is a visionary – a creative and imaginative thinker. But a person that thinks so big at times is unable to think small (details). So, you may lack the knowledge of process and systematic execution needed to bring an idea to life and market.