The Business Plan’s Executive Summary: Make it Easy for Others to Invest in You

The Truth about Creating a Business Plan

When you’re drafting an executive summary, it’s important to be succinct and focused. This is not the time to tell your life story, over promise, state unrealistic projections or overwhelm your reader with too much detail. You only get one chance to make a good first impression, capture attention and interest and close the deal.

In fact, many sophisticated investors rarely read a business plan or proposal in its entirety. They make their decision on the strength of the executive summary and their assessment of the owners’ character, knowledge, skill set and tenacity.

So instead of filling your executive summary and business plan with jargon and “fluff”, focus on “what’s in it for them.” Show your readers clearly how they can benefit and when the result will be realized.

Give your new business partners enough detail to understand the industry, opportunity and the unique solution you provide. And most importantly, clearly summarize the key financial metrics of profitability, cash flow and ROI.

In short, make it easy for others to invest in you.

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