The Curator: Business Growth, Crowdfunding, Guerilla Marketing, Making Entrepreneurs, Global Markets

Here's our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.

The Curator

Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.

4 Important Things Startups Overlook in Their Company Growth. “You’ve seen the success stories — hopeful entrepreneurs launching the ideas they’ve been so passionate about for years. Success strikes often in the valley, but not all startups have had the opportunity to hit it big when it comes to grabbing the attention of Fortune 500 companies acquiring little products here and there, but in the same instance, not all startups are struggling.” (The Huffington Post)

Crowdfunding sites prepare for equity-based investments. “When Congress passed the Jumpstart Our Business Startups Act in April, it allowed young companies for the first time to sell stakes of their businesses to large numbers of investors — a practice called equity-based crowdfunding. But before startups can take advantage of this provision, the Securities and Exchange Commission must outline rules for exactly who can invest and how much they can contribute to each venture.” (The Washington Post)

Guerilla Marketing Techniques for Small Business Owners. “In an ideal world, you as a small business owner would have an unlimited marketing budget. However the reality for many of you is quite the opposite. Most small businesses must contend with the reality of tiny budgets, if any.” (Fox Business)

Can Entrepreneurs Be Made? “Can you make — or “make over” — an entrepreneur? It’s a question that came up a lot as my co-authors and I researched our new book, Heart, Smarts, Guts and Luck. Those are the four traits we deemed crucial to entrepreneurial and business-building success. We even came up an Entrepreneurial Aptitude Test to measure how company founders and business builders stacked up in the different traits, and to help you identify where you’re strongest.” (Harvard Business Review)

How to build a pan-European business on a shoestring. “Internationalisation is a major obstacle for aspiring European startups. In most cases, a solitary European market is not large enough to generate extraordinary returns. Consequently, European entrepreneurs must have an international mindset from day one. Johannes Reck, CEO of travel ecommerce platform GetYourGuide, explains how to build an international business on a shoestring.” (Wired UK)

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Photo Credit: Louis Vuitton


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