Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.
College Startups: The “New Master’s Degree”
“Professors and classmates say they hunger to be their own bosses. More undergraduate business students than ever before are launching startups right after graduation—or sometimes while still at school, say administrators. A query to the top 20 undergraduate business schools asking for contacts with promising startups launched by students, or by very recent graduates, resulted in at least 100 responses. The popularity of entrepreneurship courses is skyrocketing.” (Businessweek)
Women Make Terrific Lifestyle Entrepreneurs
“Turns out, women make terrific lifestyle entrepreneurs. They are smart, focused, intuitive and, if they’re moms, able to put the rest of us to shame with superhero efficacy of two-hour blocks otherwise known as nap-time. Best of all, more and more women are leaning in to the opportunities they create for themselves, using principles, like those outlined in Tim Ferris’ Four-Hour Workweek, to guide their efforts.” (Forbes)
3 Ways to Get Your Small Business Ready for Mobile
“According to research by Pew Internet, 55% of U.S. adult cell phone owners use their mobile phones to access the internet, nearly double the rate from three years ago. This means that more than half of your prospective customers may interact with your business while they’re on the go. Mobile users are also becoming more engaged: a study by digital ad management company Marin Software revealed that its clients saw Google paid-search clicks on mobile devices rise from 14.2% to 23.4% over the course of 2012. Is your small business set up to connect with today’s mobile consumer? If not, here are three easy ways to get ready.” (Mashable)
Why Are Entrepreneurs Nearly Always Sexier Than CEOs?
“It used to be that receiving a CEO title—and the corner office and tufted-leather sofa that came with it—was the acme of professional success. It was the recognition of a lifetime of hard work, of moving up the ranks, of following the path to its pinnacle. Once you’d arrived there, where else could you possibly go? What’s much more appealing now is entrepreneurship. It connotes adventure, fearlessness, rule breaking and rebellion. Entrepreneurs are mavericks and innovators. It’s much sexier than winning the C-prize after a lifetime of corporate service. And it’s accessible to anyone, anytime…” (Forbes)
How to Convince People to Join Your Startup
“When you’re first getting your startup off the ground, finding and reeling in awesome team members can be one of your biggest challenges. Once you’ve found the right employees, how do you convince them to drop what they’re doing and join your company? There are a few key factors that matter most to early stage startup employees, and these are often the reasons that employees join startups in the first place. So, if you can show your top candidates how you can offer them those things, you’ll have a much better chance of people coming on board.” (Mashable)
Startups Must Adapt to New Customer Buying Dynamics
“Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, without customers, don’t make a business. Today’s customer buying dynamics are all about “user experience,” according to Brian Solis, in his new book “What’s the Future of Business?.” (Forbes)
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