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Afraid of a Failed Launch? Here’s How to Sell with Success

Even if you create the most convenient, affordable, and attractive product or service known to mankind, it can’t sell itself.

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Even if you create the most convenient, affordable, and attractive product or service known to mankind, it can’t sell itself.

It doesn’t matter how original or groundbreaking your offering is; in today’s market it is the factors behind the product or service that actually matter. This may seem counterintuitive, but sometimes how you sell a great offering overpowers how great your widget is in the first place.

Recognize Profit Points

Ensuring your new launch is profitable can help you to realize future sales success.

In fact, before presenting something new to the public, ensure it is needed and will, in turn, bring in revenue. Sure. It appears to be easier said than done, but by preparing correctly for your new launch you can reap tremendous benefits.

First consider why products and services are profitable.

They are often profitable because of what is behind them, not due to the function or purpose they serve. For instance, disciplined planning and implementation of factors such as advertising, cost and price controls, and great management are all needed to roll out a new product or service.

Next, tell me what makes your company’s products and services profitable?

Consider why customers need a product or service and what it can do for them. Translate that into why customers should pay money to receive the value your company can provide. It seems like good old common sense, but it is easy to forget this important factor.

Recognizing your profit and value points makes it easier to create success strategies that work.

Another way to find the profit points in your products or services is to determine the strategic partnerships needed in order to “take flight.” Developing strategic partnerships with other companies can assist with your launch and help you maintain feasible marketing and advertising expenses. Find out your service’s points of value as soon as possible; time is not on the side of a new business venture.

Determine Revenue Models

It is vital to understand that products don’t help build companies, but revenue models do. An efficient and solid revenue model is just another step toward ensuring your company’s success. Your specific revenue model does not have to be unique or necessarily original, but its implementation should be better than the competition.

Remember the Snuggie’s success?

It might not have generated profits, as it was a completely innovative idea. Prototypes of the Snuggie were made years before the infomercial for the fleece garment was shown on television. But the Snuggie became a household name because of those infomercials, and soon, a successful product launch was underway. This product’s advertising techniques, price points, and partnerships made the product’s success possible — not the fact that the blanket had sleeves.

Prepare for Profits with Proven Tips

Prior to a new launch, think carefully about why your product or service is needed and how your company can deliver value to the public. Strategy and preparation are two critical components of ensuring revenue and a positive response. Therefore, ask yourself:

1. What is the Lifetime Customer Value?

Thinking about how the customer will perceive a product’s value is imperative in preparing for its launch. If you are selling a single product or service to each customer, you might be at a disadvantage. Instead, try to pair products and services together, and think about a long-term strategy for the products’ brands as a whole.

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