Interview: Former HuffPo CTO, Paul Berry’s RebelMouse Gains High Profile Social Traction

Learn how Paul Berry developed the social aggregation startup, RebelMouse and why he believes entrepreneurs should create companies and products that are a direct reflection of themselves.

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Best Success Story:

In December 2012 Time.com used RebelMouse to power their Person of the Year social reactions page and Yahoo! News used [our “social front page” platform] to cover the blizzard earlier this year, which was the next biggest moment.

General Electric uses [RebelMouse] to power a part of their website and Fox used us [in February 2013] to power a large part of their site and social reactions to their latest episode of “The Following.”

NPR has also used [RebelMouse] to cover the asteroid and meteor showers that happened early this year and The Wall Street Journal used us for New York Fashion Week (NYFW) and their previous Davos coverage. I could go on…We’re pretty proud of the group of people who are using it.

Biggest Startup Challenge:

What we’re doing is a big technical challenge.

It’s hard to do what we’re doing at this scale. The website is very fast and we have created approximately 250,000 sites to-date. Building the technical team around it, though that plays to my strength as a previous CTO, was a big challenge. Another [challenge] was getting the product to that first point where people could really begin to use it.

#1 Tip for Entrepreneurs:

Create a company and products that are a direct reflection of yourself and your co-founders. The best companies are building off of everything that the founder(s) have learned and has a deep connection to their vision and what the world should be like.

Connect with Paul Berry on Twitter.

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Photo Credit: Paul Berry

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