Interview: PITOOEY! Inc. CEO, Jacob DiMartino Talks Digital Brands and The Virtue of Saying “No”

Learn why Jacob DiMartino quit his full-time job to follow his passion and why he believes entrepreneurs should never be afraid to say "No!"

Leveraging a successful career in inside sales, Jacob DiMartino founded his first company, a social media services agency–Choice One Solutions–in 2011. In 18 months DiMartino guided the company to $1.2 million in annual sales.

He later set out to combine the proven sales model he built at Choice One Solutions to build a digital marketing agency offering brands a range of products and services to enhance communication with consumers. Among the robust group of subsidiaries is PITOOEY! a lifestyle mobile application that aims to change the way businesses interact with customers.

“On the PITOOEY! app, customers search for and subscribe to the businesses they wish to follow and receive notifications from. After building their lists, consumers will receive deals and notifications only from the companies on their lists,” says DiMartino.

“In short, PITOOEY! represents a paradigm shift in the way businesses interact with their customers through today’s available media, particularly smartphones and the Internet, essentially leading interactive marketing 2.0.”

Learn why DiMartino quit his full-time job to follow his passion and why he believes entrepreneurs should never be afraid to say “No!”

Company: PITOOEY! Inc.
Founders: Jacob DiMartino
Location: Scottsdale, AZ
Industry: Digital Marketing, Mobile
Startup Year: 2012
Startup Costs: $200,000

How I Got Started:

In 2008, I was working with a company specializing in domain names, blogging and SEO. I put the brakes on it, stopped working, and got into social media. I learned the business side first and decided to go out and start a company. I took my savings and purchased 20,000 business leads with one developer on staff, and he could literally do anything.

The company is now a collaboration of the work of me and by business partner — David Sonkin. I had a passion for social media and David had more of a passion for mobile advertising; together we were able to connect in order to create a digital marketing company that provided businesses (small or large) with the opportunity to gain the exposure they desired.

Today, PITOOEY! is a digital marketing agency with proprietary technology designed to assist companies in establishing and developing a presence on the Internet. We offer three distinct business groups: Choice One Mobile, Rockstar Digital, and PITOOEY! Mobile, with the company’s flagship product, being the PITOOEY! app.

The PITOOEY! app is a preference based, searchable ad network. Using the PITOOEY! platform, a partner business is able to upload broadcasts into a database, which consumers “pull” according to a profile based on their interests, previous purchases, current location, or other data. The PITOOEY! app provides businesses with a unique engagement tool while serving consumers deals, valuable content, and location-based information.

Choice One Mobile provides various services involving content creation, search engine optimization, social media management, and mobile platform optimization using “Mobile Caviar” – an array of unique processes for the distribution of mobile marketing content. Rockstar Digital develops and manages high-end digital content including site, social and mobile content management, as well as customized e-commerce.


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